Billboard: Director, Branded Content

About the role

Billboard is seeking a highly creative, music-obsessed Director of Branded Content to join our Brand Studio team. This role will lead the development and execution of custom content across video, live event and talent-driven partnerships for world-class brand partners and help shape the creative and stylistic vision of our work.

Responsibilities

• Collaborate with sales and strategy teams on pre-sale creative development, including brainstorms, pitch ideation, talent recommendations, sponsorship concepts and budget planning for multi-platform programs valued at $10MM+
• Lead development and pre-production for sold programs, including creative treatments, social concepting, talent integration, event activations and production planning
• Oversee end-to-end creative execution across branded video, social and live event content, including on-set production, post-production workflows, and experiential support
• Provide overarching creative direction across branded content work to ensure a cohesive, premium brand vision
• Develop innovative, social-first creative strategies designed to maximize audience engagement, cultural relevance and platform performance
• Lead talent partnerships and bookings, including negotiations, logistics, and fulfillment of partnership deliverables and entitlements
• Review and refine treatments, scripts, copy, video cuts, and presentation materials with a strong editorial eye for clarity, tone, and polish
• Excellent live presentation skills, and the ability to get partners excited and aligned with your creative vision
• Video editing and post-production capabilities across short-form, branded, and event recap content - cutdowns, string-outs, selects, and rough-to-final edit management
• QC and final delivery of video assets for client, social, editorial, and event use
• Partner cross-functionally with Brand Partnerships, Editorial, Video, Social, Production, and Events teams to deliver best-in-class storytelling and client solutions
• Oversee digital publishing workflows across platforms including WordPress, JW Player, Brightcove, and social channels

Qualifications

• At least 8-10 years of experience producing branded video and social content within a major media publisher, entertainment brand, music company, agency, studio, network, or related industry
• Deep understanding of music, pop culture and visual storytelling
• A strong portfolio showcasing video, digital and experiential creative with cultural impact
• Established network of creative freelancers and production partners, including writers, editors, directors, photographers, producers and creators
• Exceptional leadership skills, with a track record of mentoring creative talent
• Strong project management, organizational, communication and problem solving skills
• Experience managing talent-facing productions and high-profile partnerships
• Proficiency in video editing and design tools (Premier, CapCut, Adobe) and demonstrated skills across video, motion and 3D
• Proficiency with content management and publishing platforms including WordPress, JW Player, and Brightcove
• Familiarity with Keynote, JIRA, Salesforce, and production management workflows is a plus
• Comfortable leveraging AI tools and emerging technologies to improve creative development and production efficiency
• Spanish language proficiency is a plus