Billboard: Associate Producer, Branded Content

About the role

Billboard is seeking an Associate Producer, Branded Content to join our Brand Studio team. This role involves developing and executing premium branded content across various platforms, collaborating with cross-functional teams, and contributing to the growth of our external creative network.

Responsibilities

• Collaborate with Sales and Strategy teams on pre-sale creative development, including brainstorms, pitch ideation, proposal development, talent recommendations, sponsorship concepts, production planning, and budget development for integrated branded content programs valued at $2MM+
• Contribute to the development and execution of custom branded content campaigns across video, editorial, social, experiential, and talent-driven partnerships, while owning select projects from development through delivery and managing timelines, deliverables, and cross-functional coordination
• Develop creative treatments, video concepts, interview frameworks, branded editorial content, articles, social-first campaigns, social copy, event activations, and other storytelling assets that bring brand narratives to life across platforms
• Support the Brand Studio's social slate by contributing to social-first creative strategies, content calendars, copywriting, publishing, campaign workflows, and rollout plans that maximize audience engagement, cultural relevance, and platform performance
• Partner cross-functionally with Brand Partnerships, Editorial, Video, Social, Production, Events, Project Management, Account Management, Legal, and Finance teams, as well as external production companies and creative partners, to deliver best-in-class storytelling and client solutions
• Collaborate with Project Management, Account Management, and Sales teams on post-campaign execution, including recap decks, performance reporting, asset organization, and final program delivery
• Manage digital production and publishing workflows across WordPress, JW Player, Brightcove, and social platforms, ensuring branded content is delivered accurately, on schedule, and aligned with editorial and creative standards
• Contribute to the growth of Brand Studio’s external creative network by identifying and supporting relationships with writers, producers, directors, editors, photographers, content creators, and other freelance partners

Requirements

• At least 1-3 years of writing and producing experience at a major publication, brand, or network
• Strong background in digital, video, branded content, and events
• Excellent written, verbal, organizational, and problem-solving skills
• Proficiency in content publishing platforms like WordPress and JW Player
• Light video editing and proficiency with tools like Premier and CapCut
• Comfortable leveraging AI tools and emerging technologies to improve creative development and production efficiency
• Spanish language proficiency is a plus
• A working network of freelance writers, producers, editors, directors, and photographers
• In-depth knowledge and passion for music and pop culture
• Comfortable traveling up to 20% of the time
• Familiarity with Keynote, Adobe Creative Suite, JIRA, and Salesforce is a plus

Benefits

A good faith estimate of the salary range is $67k. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. If you have more or less experience than specified on this job posting, please apply and list your salary expectations. It’s All About You…

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people. As part of Penske Media Corporation's portfolio, Billboard combines its rich editorial heritage with cutting-edge digital innovation, reaching millions of readers across multiple platforms. Billboard's iconic charts, including the Billboard Hot 100, remain the global standard for measuring commercial music success, while its editorial content shapes conversations about music culture, business, and artistry.