Bilingual (Spanish & English) Digital Marketing Specialist (Paid Media | US & LATAM)

About the role

We’re looking for a bilingual digital marketer who can execute high-performing PPC campaigns, conduct market-readiness audits, and other digital marketing initiatives to help clients expand into the U.S. and LATAM markets.

Responsibilities

• Validate market opportunities
• Analyze search demand, keyword trends, and audience behavior to assess market potential
• Identify how buyers research, compare, and engage within the client’s industry
• Deliver a data-backed audit outlining opportunities, risks, and recommended entry strategies
• Drive performance
• Build, manage, and optimize PPC campaigns across search, display, and social
• Continuously improve performance based on data, not guesswork
• Test, iterate, and find what actually works
• Turn data into action
• Analyze campaign performance and identify what’s working (and what’s not)
• Make clear, confident recommendations to improve results
• Keep a close eye on KPIs like leads, revenue, and ROAS
• Work directly with clients
• Communicate performance, insights, and next steps clearly
• Help clients understand why things are happening — not just what’s happening
• Build trust by being reliable, proactive, and thoughtful
• Contribute to strategy
• Proactively bring ideas to the table. You don’t wait to be asked
• Support campaign planning and help shape direction when needed
• Think beyond individual campaigns to overall growth

Requirements

• 3–4 years of hands-on experience executing and optimizing PPC campaigns (Google Ads required)
• Fluent in Spanish and English (written and verbal)
• Comfortable working directly with clients and explaining performance clearly
• Strong analytical mindset
• Able to manage multiple campaigns and priorities without things slipping
• Detail-oriented and accountable

Qualifications

• You don’t need to know everything. But you should be:
• Hightly accountable: you take ownership of your work
• Driven: you take initiative, push things forward, and don’t wait to be told what to do
• Adaptable: you stay ahead in a fast-changing space
• Detail-oriented: without losing sight of the bigger picture
• Curious: you want to understand the why behind performance

Skills

• Experience with international or multilingual campaigns
• Experience working with LATAM markets
• Understanding of basic SEO concepts
• Agency experience

Benefits

Competitive salary + annual performance-based increases
401(k)
Health & wellness
Medical, dental, and vision coverage
Short-term disability
Time off & balance
PTO + Paid holidays + floating holiday
Annual volunteer day
Parental leave
Growth & development
Ongoing training and development
Clear structure and alignment through EOS (Entrepreneurial Operating System)
Team & culture

Pay

Competitive salary + annual performance-based increases

Schedule

Flexible, hybrid schedule
Work remotely 4 days per week, with in-office collaboration on Thursdays (10am–3pm)
Standard 40-hour week, with flexibility in your schedule as long as you’re online during core hours