BDC Representative (Internet Sales) - Colonial Subaru
About Carter Myers Automotive
Carter Myers Automotive is a family and employee-owned company proudly serving Virginia, Maryland, West Virginia, and North Carolina since 1924. Locations include Charlottesville, VA; Lexington Park, MD; Lynchburg, VA; Martinsburg, WV; Richmond, VA; Rocky Mount, NC; Staunton, VA; Williamsburg, VA; and Winchester, VA. CMA represents brands including Toyota, Cadillac, Chevrolet, GMC, Honda, Hyundai, Kia, Lincoln, Nissan, Subaru, Volkswagen, Volvo, Chrysler, Dodge, Jeep, Ram, Ford, and Buick.
Position Overview
We are looking for a motivated, high-energy individual to join our Business Development Center (BDC) team. This role is critical to driving dealership success by engaging with internet customers, building relationships, and setting quality showroom appointments. This is not a sit-back role — we are looking for someone who is competitive, coachable, and thrives in a fast-paced environment.
Key Responsibilities
- Respond to internet leads quickly and professionally
- Communicate with customers via phone, text, email, and video
- Build rapport and create meaningful conversations
- Set and confirm showroom appointments
- Follow up consistently with active and past customers
- Work closely with sales managers and the sales team
- Track daily performance metrics and activity
What Success Looks Like
- High energy and urgency every day
- Strong communication skills (phone + text)
- Ability to build trust quickly with customers
- Consistent follow-up and persistence
- Positive attitude and team-first mindset
- Comfortable using video and creative communication
Requirements
- At least one year of experience working in a customer-facing role
- Friendly, patient, and customer-focused mindset
- Excellent communication and interpersonal skills
- Willingness to learn and grow professionally
- Basic computer literacy
- Must have a valid driver's license