BC Marketing Manager
About the role
Kenda Tire is a leading manufacturer of wheels and tires for ATV, bicycle, golf, industrial, light-truck, mobility, motorcycle, passenger-car, trailer, and utility applications. In addition to a comprehensive portfolio of Kenda brand retail products, we supply fleet volumes of wheels and tires to some of the world's largest vehicle manufacturers. Our Reynoldsburg, Ohio location is the site of Kenda USA, which manages all aspects of Kenda’s North American operations. We are seeking a Marketing Manager to support growth of the Kenda Bicycle business by executing product launches and go-to-market initiatives that improve brand awareness, engagement, and content performance. Support dealer growth, sell-through, and sales objectives. Deliver effective event, athlete, and sponsorship activations. Continuously improve marketing effectiveness through measurement and reporting. Working closely with Product Management, Sales, and global marketing teams, this role translates business objectives and marketing strategies into actionable plans that drive awareness, engagement, product adoption, and sales growth across the North American bicycle market