BAYMARD INSTITUTE: PRODUCT MARKETING MANAGER

About This Role

Baymard Institute conducts large-scale UX research studies, sharing our findings through a bespoke B2B SaaS platform (see baymard.com/research) that serves 17,500+ brands, agencies, researchers, and UX designers across 80+ countries—including 71% of Fortune 500 e-commerce companies. We’re fully distributed, with ~50 team members spanning America and Europe, all committed to advancing e-commerce UX.

Product Marketing Manager Responsibilities

• Lead go-to-market plans for new research features and product launches
• Ensure positioning and messaging resonate with the right audiences
• Craft compelling product narratives
• Develop targeted promotional strategies
• Champion a consistent brand voice
• Shape sales enablement resources
• Contribute to educational content
• Guide product improvements based on user feedback
• Blend qualitative and quantitative inputs to refine buyer personas
• Position Baymard’s offerings against competitor products
• Ensure customers fully understand how our research translates into tangible performance benefits

About You

• Excel at translating complex insights into accessible, engaging product narratives
• Collaborate effectively with Sales, Product, and Customer Success teams
• Believe in user-centricity and balance data-driven and creative perspectives
• Adapt strategies based on qualitative feedback, A/B testing results, or broader industry shifts

Qualifications

• 4+ years of experience in product marketing (preferably freemium B2B SaaS)
• Exceptional communication skills, with a track record of producing compelling customer-facing messaging
• Proven collaboration with Sales, Product, and Customer Success teams to align initiatives and drive adoption
• Familiarity with relevant marketing tools (e.g., Google Analytics, HubSpot) for tracking performance and user behavior
• Nice-to-haves: Experience marketing to e-commerce or UX research audiences, background in product-led growth, lifecycle marketing, or in-app guidance, previous work with refining buyer personas or ICP definitions for niche B2B segments

Details

• Location: Remote, full-time position from either America or Europe
• (US West Coast: availability required from 6 AM Pacific Time due to European team schedule)
• Salary: In accordance with qualifications
• Start Date: As soon as possible
• Language: Fully proficient in written and spoken English
• Travel: Limited; expect only 0-2 weeks of travel each year

Company

Learn more about Baymard’s work culture and values here.

How To Apply

• A cover letter (1-2 pages; PDF) – describing how you fit the role and qualifications
• A resume (PDF) or a link to your LinkedIn profile

Send the above to job+productmarketing@baymard.com. (All applications and materials are treated confidentially.)

Deadline is March 10th, 2025 (end of day).