Product Marketing Manager

The Product Marketing Director will lead go-to-market strategy and execution for a portfolio of products targeting enterprise customers. This role sits at the intersection of product, sales, and marketing, translating product capabilities into compelling value propositions and driving adoption, revenue growth, and market differentiation.

About the role

• Develop, lead and execute GTM cross functional plans for new product launches and ongoing releases (marketing, sales, customer success, partnerships, product)
• Define target segments, buyer personas, and enterprise use cases
• Rewire and relaunch existing solutions to monetize and enhance what we currently have in market
• Drive alignment across regions (Americas, AU/NZ) to ensure consistent execution with local relevance
• Define and track KPIs for GTM effectiveness (pipeline, win rates, deal velocity, adoption)
• Drive product adoption, expansion, and retention strategies
• Positioning & Messaging
• Craft differentiated positioning and value propositions tailored to enterprise buyers
• Translate technical capabilities into business outcomes and ROI narratives by key personas
• Train teams on messaging to help maintain consistent messaging across all channels, products and regions
• Sales Enablement
• Equip sales teams with tools, content, and training to effectively sell to enterprise customers
• Develop playbooks, pitch decks, battlecards, and objection-handling frameworks
• Support strategic deals with tailored messaging and competitive insights (tailor regionally)
• Partner closely with sales leadership to refine messaging based on field insights
• Customer & Market Insights
• Conduct market research, competitive analysis, and win/loss analysis
• Sit on product CAB and EAB
• Quarterly work with sales, product, and success to develop customer input and listening sessions to drive strategy and messaging
• Continuously optimize messaging, campaigns, and enablement based on data and feedback
• Maintain and update competitive battle cards, pricing and capabilities comparison and sell against enablement
• Host quarterly review win/loss data and provide insights in GTM meetings
• Demand Generation & Campaigns
• Partner with demand generation teams to create campaigns that drive pipeline and revenue
• Ensure alignment between messaging and campaign execution across channels
• Support any marketing programs including by not limited to analyst meetings, tradeshows, customer events/webinars, and media outreach

Responsibilities

• Go-to-Market Strategy & Execution
• Develop, lead and execute GTM cross functional plans for new product launches and ongoing releases (marketing, sales, customer success, partnerships, product)
• Define target segments, buyer personas, and enterprise use cases
• Rewire and relaunch existing solutions to monetize and enhance what we currently have in market
• Drive alignment across regions (Americas, AU/NZ) to ensure consistent execution with local relevance
• Define and track KPIs for GTM effectiveness (pipeline, win rates, deal velocity, adoption)
• Drive product adoption, expansion, and retention strategies
• Positioning & Messaging
• Craft differentiated positioning and value propositions tailored to enterprise buyers
• Translate technical capabilities into business outcomes and ROI narratives by key personas
• Train teams on messaging to help maintain consistent messaging across all channels, products and regions
• Sales Enablement
• Equip sales teams with tools, content, and training to effectively sell to enterprise customers
• Develop playbooks, pitch decks, battlecards, and objection-handling frameworks
• Support strategic deals with tailored messaging and competitive insights (tailor regionally)
• Partner closely with sales leadership to refine messaging based on field insights
• Customer & Market Insights
• Conduct market research, competitive analysis, and win/loss analysis
• Sit on product CAB and EAB
• Quarterly work with sales, product, and success to develop customer input and listening sessions to drive strategy and messaging
• Continuously optimize messaging, campaigns, and enablement based on data and feedback
• Maintain and update competitive battle cards, pricing and capabilities comparison and sell against enablement
• Host quarterly review win/loss data and provide insights in GTM meetings
• Demand Generation & Campaigns
• Partner with demand generation teams to create campaigns that drive pipeline and revenue
• Ensure alignment between messaging and campaign execution across channels
• Support any marketing programs including by not limited to analyst meetings, tradeshows, customer events/webinars, and media outreach

Qualifications

• 5 to 10+ years of experience in product marketing, enterprise marketing, or GTM strategy in B2B software
• Excellent communication and cross-functional collaboration skills
• Proven experience supporting complex, multi-product or platform-based offerings
• Strong understanding of enterprise sales cycles and buyer dynamics
• Demonstrated success leading global GTM initiatives
• Exceptional storytelling, positioning, and communication skills
• Analytical and data-driven decision making with ability to simplify complex concepts for a variety of audiences
• Experience partnering with product management and sales leadership

Preferred Qualifications

• Experience in B2B Saas Software supporting multiple products with different ICPs
• Strong understanding of launch planning and acquisition integration
• Familiarity with healthcare, education and manufacturing industries