Banking Solutions Product Director

Key Responsibilities

• Partner with FCB line of business leadership to develop and manage product strategies, value propositions, and roadmaps for assigned products (including deposits, lending, payments, etc.), to achieve the bank’s strategic goals
• Lead market analysis to identify customer needs, competitive dynamics, interest rate trends, and regulatory impacts.
• Recommend product enhancements, new product launches, or rationalization opportunities to optimize the product portfolio.
• Monitor product profitability, balance trends, fee income, utilization, and customer segmentation.
• Partner with Finance to establish pricing models, rate structures, and revenue forecasts.
• Implement actions to improve product profitability, cross-sell performance, and retention.
• Ensure all products comply with federal and state banking regulations, including Truth in Savings, Reg Z, Reg D, UDAAP, BSA/AML considerations, and other applicable guidelines.
• Work closely with Risk and Compliance to maintain documentation, disclosures, product governance artifacts, and audit readiness.
• Drive product changes from concept through implementation, including business case development, requirements, pilot testing, rollout, and training.
• Serve as product SME for advisor-facing teams, providing expertise, training, and support tools.
• Maintain product documentation, procedures, rate sheets, and sales/marketing materials.
• Collaborate with Operations and IT to ensure back-office processes support product requirements efficiently.
• Partner with Marketing to position and promote financial products effectively across channels.
• Work with field leadership, financial advisors and internal partners to ensure alignment with customer needs and field feedback.
• Engage with outside consultants, peer groups, industry events, etc., to ensure best practices.
• Proactively engages the CX and UX research teams for feedback data from First Command clients and other groups regarding satisfaction and experience with products (where possible).
• Maintain strong knowledge of client and persona journeys across products and product experiences while owning a horizontal, enterprise view.

Qualifications

• Bachelor degree in Business, Finance, Economics, or related field.
• 10+ years experience in a Banking product management/product owner role, with demonstrated success in achieving desired objectives/strategic outcomes
• Direct experience managing/servicing/supporting deposit, lending, payments, treasury, and/or wealth management product lines.
• Strong knowledge of retail and commercial banking products and the regulatory frameworks applicable to each.
• Demonstrated financial acumen, including experience with pricing models and profitability analysis.
• Exceptional communication, analytical, and stakeholder collaboration and management skills.