B2C Marketing Manager, North America

Campaign Strategy & Brand Concepting (B2C)

Own the strategy, ideation, and end-to-end execution of high-impact, consumer-facing marketing campaigns that drive brand awareness and user adoption across North America.

Identify, pitch, and execute strategic partnerships and brand collaborations that amplify our mission and connect Too Good To Go with culturally relevant audiences.

Partner closely with external creative agencies and internal design teams to oversee production, ensuring all marketing assets and copy are exceptionally creative, on-brand, and localized for the North American market.

Content, Influencer & Community Growth

Drive the overarching strategy for our owned social media channels, concepting highly engaging, viral-worthy content that highlights the value of saving food.

Oversee regional community management strategies to foster deep brand loyalty, turn casual users into brand advocates, and keep our audience highly engaged.

Cross-Functional Collaboration & Data Impact

Serve as a key connective tissue across marketing verticals, collaborating daily with local and global teams—including CRM Marketing Managers, Partner Marketing Managers, Social Media Managers, and PR Managers.

Dig into performance data to evaluate campaign health. Move beyond likes and impressions to measure how your workstreams impact core business metrics like customer acquisition, engagement, and retention.