Marketing Manager, North America

Job Responsibilities

• Serve as a primary day-to-day marketing contact for key North American retail partners including Nordstrom, Bloomingdale’s, Saks Global, Macy’s, Dillard’s, and additional luxury retail accounts
• Develop and participate in retailer market presentations, business reviews, and project briefs; cultivate strong retailer partnerships through ongoing engagement to identify opportunities, align on priorities, and support shared business objectives
• Support retailer-specific marketing strategies aligned with launch priorities, seasonal initiatives, and business objectives
• Aid in the execution of integrated 360° marketing programs across in-store, digital, experiential, and promotional channels
• Partner closely with field sales teams to develop and execute in-store events, masterclasses, client experiences, and retailer activations aligned with product launches, key commercial periods, and business objectives
• Identify opportunities to drive visibility, productivity, and conversion across both brick-and-mortar and e-commerce channels
• Support innovative and test-and-learn retail initiatives designed to enhance client engagement and commercial performance
• Manage retailer marketing and event budgets, calendars, project timelines, and business recaps, ensuring accurate execution, budget stewardship, and timely delivery of initiatives

Product Marketing, Forecasting & Business Analysis

• Support North American launch execution and core business priorities across the fragrance portfolio
• Partner closely with the Marketing Director to translate global product storytelling into retailer-relevant commercial initiatives
• Conduct competitive analysis, launch recaps, and business performance reviews to support future recommendations and opportunities
• Leverage Circana/NPD reporting, retailer sales data, and marketing KPIs to identify category trends, competitive insights, launch performance, and strategic growth opportunities across the North American fragrance market
• Lead annual collateral forecasting and budget management for the North American market inclusive of sampling, gift-with-purchase programs, launch support materials, and retailer marketing assets
• Support the development of strategic sampling and consumer engagement programs designed to drive awareness, trial, conversion, and long-term brand growth across key retail channels
• Translate business performance and data into clear, actionable insights and strategic recommendations

Collaboration & Retail Excellence

• Partner collaboratively across Global, Commercial Sales, Retail Operations, Finance, Demand Planning, Retail Excellence & Training, Visual Merchandising & Store Design, E-Commerce, PR & Communications teams to ensure strong alignment and execution across key strategic initiatives
• Plan and execute elevated in-store experiences, visual merchandising execution, retailer events, and clienteling initiatives aligned with Bvlgari’s luxury positioning
• Support seasonal field communications, retailer events, and selling tools to help ensure elevated and consistent execution across channels and retailer environments