Jobs · Marketing · New York

Marketing Manager, North America

Devialet · New York, NY · 1 wk ago
HybridMarketing$100k/yrFull-time

About the role

Devialet is a French audio technology company founded in Paris in 2007. Our patented technologies and products, including the Phantom family of speakers, are built on the belief that sound should be experienced exactly as it was intended. In North America, we are growing our presence across premium retail, custom integration, and direct channels, and we're building a small, high-impact team to lead that growth.

We're looking for a Marketing Manager to lead in-market execution across North America. This is a hands-on role centered on our reseller network, trade shows, product launches, and press. You'll make sure that every store, show floor, launch, and campaign reflects Devialet at its best. This is a role for someone who doesn't wait to be told what to do. You'll spot what needs fixing, build the process to fix it, and follow it through to completion. You'll report directly to the General Manager, North America, and work closely with our teams in Paris. For the right person, the scope of this role will grow as the business does.

Responsibilities

  • Retail & Partners Marketing
    • Own merchandising and point-of-sale rollouts across our reseller accounts, from planning and vendor coordination to installation, compliance audits, and ongoing upkeep
    • Ensure resellers and the sales team have the right assets, sales tools, and training materials at the right time
  • Trade Shows & Events
    • Lead the planning, logistics, and execution of trade shows and industry events (including CEDIA and similar), managing budgets, booth builds, shipping, staffing, and post-show follow-up
    • Develop and lead events with partners to grow the brand and make the brand grow nationally
    • Import best practices from our teams in Asia and Europe and adapt them to fit the local requirements and flavor
  • Channel Marketing
    • Build and run North American marketing launch plans for new products, coordinating timelines across sales, resellers, PR, and our teams in Paris
    • Coordinating with the sales teams to make sure partners and stores are launch-ready, from demo units and merchandising to training and marketing assets
  • PR & Communications
    • Coordinate with our PR agency and global communications team on press outreach, media requests, and announcements
    • Tailor messages to ensure they resonate locally and work with global teams to “Americanize” the tone of voice
    • Manage the product sample and loan program for press, reviewers, and partners
    • Communicate with dealers using newsletters and other forms of mass communication
  • Campaigns & Reporting
    • Adapt global campaigns and assets for the North American market and keep execution aligned across channels
    • Maintain the marketing calendar, trackers, and reporting on merchandising, events, launches, and campaign performance
    • Manage relationships with agencies, fixture vendors, event partners, and logistics providers
    • Identify gaps in how we go to market and take the initiative to propose and implement improvements

Requirements

  • 3 to 5 years of experience in trade marketing, channel marketing, retail marketing, or brand marketing, ideally in consumer electronics, premium audio, luxury, or lifestyle brands
  • Hands-on experience managing in-store merchandising or POS programs across multiple retail partners
  • Experience planning and executing trade shows or events
  • Experience supporting product launches and working with PR agencies or communications teams
  • A strong sense of ownership: you're comfortable managing multiple projects at once and moving them forward without close supervision

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