B2B Partner Marketing Strategy Lead - Health100

Position Summary

We are seeking a B2B Partner Marketing Strategy Lead to lead Health100’s partner marketing strategy across key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners. This role expands beyond execution to include ownership of demand generation strategy, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes. This individual will play a critical role in shaping how Health100 is positioned in the market, driving coordinated marketing efforts that support lead generation and pipeline growth, while ensuring Sales teams are equipped to effectively communicate value.

What You’ll Do

• Lead partner and B2B marketing strategy and execution
• Own development and execution of partner-focused go-to-market strategies across key audiences, ensuring alignment with commercial priorities
• Drive demand generation and pipeline growth
• Lead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teams
• Own sales enablement strategy and infrastructure
• Develop and evolve the Health100 sales enablement ecosystem, ensuring materials are strategic, consistent, and aligned to partner needs
• Develop partner-focused messaging and materials
• Define clear, differentiated value propositions and create supporting materials (decks, sell sheets, FAQs, case studies) tailored to each audience
• Lead launches and commercial readiness
• Ensure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across teams
• Incorporate commercial insights to strengthen strategy
• Systematically gather and apply feedback from Sales and partner interactions to refine messaging and improve effectiveness
• Own measurement and performance tracking
• Define KPIs and measurement frameworks to quantify marketing’s impact on pipeline, partner engagement, and commercial outcomes

Success Criteria

• Health100’s partner value proposition is clear, consistent, and tailored across audiences
• Demand generation efforts drive measurable improvements in pipeline and partner engagement
• Sales teams are equipped with high-quality, effective enablement materials
• Marketing impact on commercial outcomes is clearly defined and measurable
• Partner go-to-market efforts are coordinated, aligned, and continuously improving

Required Qualifications

• 5+ years of experience in B2B, partner, or product marketing
• 5+ years of experience developing partner-facing messaging, launches, and sales enablement materials
• 4+ years proven ability to drive demand generation and support pipeline growth
• 4+ years of experience working cross-functionally with Sales and Product teams
• 3+ years displaying strong analytical and strategic thinking skills
• 3+ years demonstrating the ability to operate effectively in a highly matrixed organization
• 3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills

Preferred Qualifications

• Experience in healthcare, technology, or regulated industries

Pay Range

The Typical Pay Range For This Role Is $67,900.00 - $199,144.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.