DirectJobHub
Jobs · Massachusetts

Consumer Marketing Strategy Lead - Health100

CVS Health · Wellesley Hills, MA · 5 days ago
Hybrid$68k/yrFull-time

Position Summary

We are seeking a Consumer Marketing Strategy Lead to lead Health100’s consumer marketing strategy and execution, with accountability for driving awareness, adoption, and sustained engagement across the platform.

What You’ll Do

  • Lead consumer marketing strategy and execution

  • Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints

  • Drive consumer acquisition and engagement initiatives

  • Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals

  • Define and scale lifecycle and engagement strategy

  • Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app)

  • Translate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materials

  • Lead launches and consumer readiness

  • Ensure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teams

  • Own performance tracking and optimization

  • Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes

  • Incorporate user and performance insights

  • Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy

Success Criteria

  • Health100’s consumer value proposition is clear, simple, and consistently expressed across channels

  • Marketing initiatives drive measurable improvements in acquisition, onboarding, and engagement

  • Lifecycle marketing programs are scalable, data-driven, and continuously optimized

  • Consumer marketing performance is clearly articulated through structured, executive-ready materials

  • Cross-functional teams are aligned, and marketing efforts are coordinated and effective

Required Qualifications

  • 5+ years of experience in Marketing, Product Marketing, or growth roles, with a track record of supporting go-to-market execution and influencing consumer behavior

  • 5+ years proven ability to own and drive marketing strategy with measurable business impact

  • 5+ years’ experience leading consumer acquisition, engagement, or lifecycle marketing programs across digital products, platforms, or omnichannel experiences

  • 4+ years translating complex capabilities into clear, simple, and compelling consumer messaging and content

  • 3+ years displaying a strong analytical mindset, with experience defining KPIs and leveraging data to improve marketing effectiveness and outcomes

  • 3+ years demonstrating strong organizational and cross-functional collaboration skills with the ability to manage multiple workstreams and operate independently in a fast-moving matrixed environment

  • 3+ years demonstrating exceptional communication, executive storytelling, stakeholder management, and influence skills

Education

Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years of experience) required

Pay Range

The Typical Pay Range For This Role Is $67,900.00 - $199,144.00

Similar jobs