DirectJobHub
Jobs · Sales · Georgia

B2B Marketing Director | Hybrid

Purchasing Power · Atlanta, GA · 1 wk ago
SalesFull-time

Purchasing Power is a leading employee purchase program that helps people buy the products and services they need through the convenience of payroll deduction. As part of PROG Holdings (NYSE: PRG), a FinTech holding company with more than 20 years of experience, we’re focused on building simple, responsible financial solutions that put people first. PROG Holdings’ portfolio includes Progressive Leasing, a market leader in lease-to-own solutions, Purchasing Power, and Four, a Buy Now Pay Later (BNPL) platform — all united by a commitment to innovation, access, and meaningful impact.

About the role

We’re looking for a Director of B2B Marketing to help drive growth across Purchasing Power’s employer and partner base. You’ll work in close partnership with Sales, Sales Enablement, and Account Management to build practical, effective programs that drive new business and engage efforts with our existing clients and partners.

Responsibilities

  • Own demand generation strategy across digital, paid, email, content, and events

  • Optimize lead acquisition, conversion, and pipeline velocity

  • Manage and improve MQL performance

  • Partner closely with the head of marketing to refine our GTM, messaging, and value proposition and frameworks aligned to ICP and buyer personas

  • Refined existing nurture journeys, client journey mapping, and create appropriate segmentation strategies

  • Develop and oversee B2B marketing campaigns that drive measurable results including defining success metrics and setting a clear reporting cadence

  • Lead end-to-end campaign development (strategy → execution → measurement)

  • Ensure integrated execution across channels (digital, content, paid, partner)

  • Oversee campaign reporting and performance optimization

  • Oversee website strategy and optimization, ensuring alignment with campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization

  • Establish clear performance dashboards tied to revenue outcomes

  • Continuously test and optimize campaigns for efficiency and effectiveness

  • Use AI-enabled tools when helpful to streamline content development, summarize insights, and improve workflow efficiency — so we can move quickly without sacrificing quality.

Requirements

  • 8-10+ years of B2B/client marketing experience (bonus if within fintech, financial services, benefits, or employer-focused products)

  • Proven experience leading demand generation and pipeline growth

  • Strong understanding of integrated marketing strategy

  • Data-driven mindset with strong analytical skills

  • Proficient in Salesforce and Marketo

  • Strong written and verbal communication skills, and the ability to translate strategy into clear plans and messaging

  • Organized, detail-oriented, and able to manage multiple workstreams at once

  • Bachelor’s degree in business or a closely related field, or equivalent relevant experience

Qualifications

  • Experience with AI-enabled tools is a plus

Skills

  • Strategic thinking and problem-solving

  • Excellent project management and organizational skills

  • Ability to work collaboratively with cross-functional teams

  • Strong data analysis and reporting skills

  • Effective communication and presentation skills

Benefits

Hybrid work model (Onsite/Offsite)
Comprehensive benefits: medical, dental, vision, company-paid basic life/AD&D
401(k) Retirement Plan
Paid Time Off
Career Development
Employee Purchase Program

Pay

Competitive salary commensurate with experience

Schedule

Hybrid role based out of our Atlantic Station office in Atlanta, with a few onsite days each week to collaborate with Sales, Account Management, and cross-functional partners.

Similar jobs