B2B Marketing Content and Sales Enablement Manager

About The Role

We are seeking a strategic, detail-oriented B2B Marketing Content & Sales Enablement Manager to lead the development of high-impact content and sales tools that accelerate revenue growth across Ting Labs' business partnerships.

What You'll Do

• Own the development and execution of B2B content that supports awareness, partner engagement, and sales opportunities.
• Create and maintain a library of high-quality sales and marketing assets including: Case studies, White papers, One-pagers, Pitch decks, Partner collateral, Website content, Executive presentations, Thought leadership articles.
• Work collaboratively with the social media team to drive Ting Labs’ LinkedIn strategy, developing content that builds B2B awareness, showcases company expertise, and engages key industry audiences.
• Partner with subject matter experts and business leaders to transform technical concepts and customer success stories into compelling, audience-focused content.
• Ensure content remains current, accurate, and aligned with evolving business priorities.
• Develop content and tools that help sales teams communicate value, address customer needs, and move opportunities through the sales process.
• Maintain and organize the sales enablement library, ensuring materials are easy to find, current, and consistently updated.
• Build scalable enablement programs that equip sales teams with the resources they need throughout the buyer journey.
• Support ongoing sales initiatives through presentation development, proposal content, customer-facing materials, and executive communications.
• Manage the planning, prioritization, and production of content across multiple business initiatives.
• Cook up cross-functional reviews, approvals, and project timelines to ensure high-quality deliverables are completed on schedule.
• Develop repeatable processes for content creation, organization, and maintenance that improve efficiency across the marketing and sales teams.
• Maintain editorial calendars and content roadmaps aligned with business priorities.
• Support industry conferences, partner meetings, and customer events through the development of presentations, collateral, signage, promotional materials, and supporting content.
• Collaborate with internal teams to ensure event materials are delivered accurately and on schedule.
• Provide marketing support for strategic partner initiatives and executive engagements.

Required Skills & Experience

• 5+ years of experience in B2B content marketing, sales enablement, or content strategy.
• Exceptional writing, editing, and storytelling skills across multiple content formats.
• Experience developing sales enablement materials that support complex B2B sales cycles.
• Strong proficiency in Microsoft Word, PowerPoint, and Excel.
• Experience managing multiple projects with competing priorities and deadlines.
• Ability to translate technical or complex concepts into clear, compelling messaging for business audiences.
• Experience working cross-functionally with sales, marketing, creative, and executive stakeholders.
• Strong organizational skills with experience managing content libraries and documentation.
• Excellent project management and communication skills.

Nice to Have

• Experience supporting insurance, utilities, SaaS, IoT, or technology organizations.
• Experience with content management systems (CMS).
• Familiarity with CRM and sales enablement platforms.
• Experience coordinating webinars, trade shows, or industry events.
• Understanding of SEO, AEO, and GEO best practices for B2B content.
• Experience measuring content effectiveness and sales enablement performance.

Why Join Us?

By joining our team, you will have the opportunity to be a part of a groundbreaking technology that is creating a new category while helping to protect families, homes, and communities from the devastating impacts of electrical fires. We are a passionate team, dedicated to revolutionizing fire prevention to make the world a safer place. Our pace and growth trajectory offer exceptional opportunities for professional development, and we offer competitive compensation and comprehensive benefits.