B2B Marketing & Communications Specialist (Sales Enablement) Remote - 63222345292

Key Responsibilities

• B2B Content Creation & Visual Design
• Copywriting: Draft clear, persuasive, and professional B2B copy for email campaigns, landing pages, LinkedIn posts, blog posts, and sales templates.
• Visual Asset Design: Utilize Canva to produce eye-catching social graphics, multi-page PDFs, presentation slides, display ads, and promotional materials aligned with brand guidelines.
• Content Repository: Organize and maintain a centralized sales enablement library, ensuring sales and account teams have easy access to up-to-date collateral.
• Sales Enablement & Account-Based Marketing (ABM)
• Sales Sequences & Outreach: Build, write, and optimize multi-step automated email and LinkedIn sequences in HubSpot Sales Hub to support outbound sales and inbound lead follow-up.
• Sales Enablement Support: Partner with the Business Development and Account Management teams to create content & craft tailored communications, collateral, and other materials such as one-sheets, case studies and presentation slides as needed.
• Email Marketing & LinkedIn Campaigns
• B2B Email Marketing: Design, write, and execute targeted email nurtures, newsletters, and promotional broadcasts to prospects and existing clients.
• LinkedIn Strategy: Plan and execute organic and paid LinkedIn campaigns focused on driving targeted business engagement, thought leadership, and lead generation.
• Performance Tracking
• Monitor, analyze, and report on key metrics across email open/click rates, sequence conversions, and content engagement to continuously refine messaging.
• Internal Relationship Building & Communication
• Cross-Department Collaboration: Work hand-in-hand with Kelly, sales reps, and account managers to understand client pain points and turn market feedback into actionable marketing assets.
• Clear Communication: Deliver crisp, error-free written communications internally and externally, upholding high brand standards across all touchpoints.

Qualifications

• Experience: 3+ years in B2B marketing, sales enablement, or marketing communications within a B2B SaaS, agency, or professional services environment.
• HubSpot Expertise: Proven hands-on experience using HubSpot Sales Hub (or HubSpot Marketing Hub) to manage sales sequences, email campaigns, contact workflows, and CRM tracking. (Salesforce experience is acceptable if accompanied by strong technical adaptability).
• Canva Proficiency: Strong visual design skills using Canva to create polished, client-facing sales materials and social assets quickly.
• B2B Content & Copywriting: Strong portfolio of B2B copy—translating complex business solutions into concise, high-converting messaging.
• Account-Based Marketing (ABM): Demonstrated understanding of ABM principles, target account segmentation, and personalized outreach.
• Communication Skills: Superior written and spoken English, with exceptional interpersonal skills for building strong relationships across sales and executive teams.