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B2B Lifecycle Marketing Manager

Fractional Jobs · Only, TN · 5 days ago
Marketing$8k–$10k/moFull-time

About the role

You'll bring strategic thinking and execution to each of the channels below. Email & Lifecycle Marketing
- Run our email correspondence from strategy through execution in HubSpot.
- Build a real customer segmentation strategy across prospects, current customers, and past customers, with content and cadence tailored to each.
- Partner with the VP of Revenue & Customer Success on customer lifecycle marketing, translating what's working in customer conversations into email programs that deepen engagement.
- Learn from Sales and Customer Success about customer objections, what closes deals, and what customers love, to help shape what we publish.
- Pre and post event marketing
- Organic Social
- Own Elevate's organic presence across LinkedIn and other social media, which includes the company and two founder accounts.
- Build a content calendar that reflects our brand voice and the topics our audience actually cares about, tailoring content to each founders voice and area of expertise.
- Use data to understand what's resonating and adjust accordingly.
- Podcast (People Are The Worst)
- Own our podcast end-to-end. Manage the founders' recording schedule and episode content, coordinate production, and oversee distribution across Apple, Spotify, and YouTube.
- Create and edit clips for YouTube, LinkedIn, and other social channels.
- Develop and test strategies to grow subscribers and listens, and report on what's working.
- Pitch the founders as guests on relevant external podcasts to expand reach.

Responsibilities

  • Own email strategy and execution, including segmentation and automation in HubSpot.
  • Work closely with the VP of Revenue & Customer Success to align email programs with customer lifecycle marketing initiatives.
  • Collaborate with Sales and Customer Success teams to gather insights and improve email content and messaging.
  • Develop and execute organic social media strategies across LinkedIn and other platforms.
  • Manage the podcast (People Are The Worst) from start to finish, including guest coordination and content creation.

Requirements

  • 5–8 years of marketing experience, ideally with depth across email, social, and content.
  • B2B lifecycle marketing experience.
  • A strong analytical mindset; comfortable building reports, reading them, and changing course based on what they say.
  • Experience owning email strategy and execution in HubSpot, including segmentation and automation.
  • A track record of growing audiences on LinkedIn or at least one other social channel.
  • Strong writing and editorial judgment, with the ability to match a brand voice.
  • Hands-on with AI as a building tool. You've built reusable workflows in Claude (or similar) including projects, prompts, content systems, that other people on your team can pick up and run.
  • Comfort working with executive stakeholders and developing strategy without a roadmap handed to you. You identify the right moves, execute on them, and stay open to feedback as you learn.

Qualifications

  • Education: Bachelor's degree in Marketing, Communications, Business, or related field.
  • Experience: 5–8 years of marketing experience, preferably in a B2B environment.
  • Technical skills: Proficiency in HubSpot, LinkedIn Ads, and other marketing tools.
  • Soft skills: Strategic thinking, collaboration, and adaptability.

Skills

  • Email marketing strategy and execution.
  • Social media marketing, particularly LinkedIn.
  • Podcast management and content creation.
  • Data analysis and reporting.
  • Strategic planning and execution.
  • AI integration in marketing workflows.

Benefits

Equity offered.

Pay

Compensation range unknown.

Schedule

Remote (USA only).

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