Lifecycle Marketing Manager

About the role

We are seeking a Lifecycle Marketing Manager to join our dynamic team at Social Discovery Group (SDG). SDG aims to solve the issues of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal through our social entertainment platforms.

Responsibilities

• Develop and execute lifecycle marketing strategies to enhance customer engagement, satisfaction, and revenue.
• Create and manage customer segmentation and targeting strategies to optimize the customer journey.
• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
• Develop and execute SMS and push notification campaigns to engage customers across multiple channels.
• Monitor and analyze campaign performance to optimize results and return on investment (ROI).
• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.

Requirements

• Strong Cleartap Platform knowledge.
• Ability to self-manage.
• Strong analytical skills and ability to use data to make informed decisions.
• Understanding of customer behavior and segmentations.
• Experience with A/B testing and experimentation.
• Experience with SMS and push notification marketing.
• Experience with HTML and CSS for email design.
• Basic graphic design skills for email marketing (passionate to learn).

Qualifications

• Proven track record in marketing management.
• Experience in managing and executing marketing campaigns.
• Knowledge of customer relationship management (CRM) systems.
• Experience with social media marketing.

Benefits

• Remote opportunity to work full time.
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment.
• 6% 401K retirement match.
• Healthcare benefits, including medical, dental, and vision insurance.
• Time-off benefits, including 14 paid vacation days, 9 sick days, and the last week of the calendar year off as a company holiday.