Lifecycle Marketing Manager (B2C) Hybrid

About the role

Weedmaps is seeking a Lifecycle Marketing Manager to oversee consumer engagement strategies across the app and digital channels. This role involves building and optimizing multi-channel journeys to drive activation, retention, and revenue growth. Reporting to the Director of Lifecycle Marketing, the manager will collaborate with product, data, and brand teams.

Responsibilities

• Own and evolve the B2C lifecycle journey strategy from first open through long-term retention and win-back across push, in-app, and email.
• Design and run rigorous A/B and holdout tests to isolate incremental lift, building a learning roadmap that compounds over time.
• Partner closely with the marketing operations team to ensure technical build and deployment of campaigns and journeys.
• Optimize push notification strategy, in-app messaging, and deep-link experiences in collaboration with the product team.
• Leverage AI tools (copywriting, segmentation, send-time optimization, personalization) to accelerate execution and raise the quality bar.
• Define and track lifecycle KPIs including open rate, click rate, conversion, retention curves, and incremental revenue, and report results to stakeholders regularly.
• Collaborate cross-functionally with product, data science, design, and brand to bring integrated campaigns to life.

Requirements

• 7+ years of lifecycle, CRM, or retention marketing experience with direct ownership of consumer journey strategy.
• Hands-on Braze expertise including canvases, segments, connected content, and campaign analytics.
• Strong experimentation chops: understanding incrementality testing, holdout groups, statistical significance, and the ability to distinguish between correlation and lift.
• Experience at a mobile app-centric company where you understand the push/in-app/notification ecosystem and have navigated opt-in challenges.
• A track record of incorporating AI tools into your workflow to move faster, personalize at scale, or test more hypotheses.
• Analytical fluency: comfortable pulling reports, interpreting cohort data, and making decisions grounded in numbers.
• A clear, concise communicator who can translate campaign results into business impact for non-marketing audiences.

Qualifications

• Braze
• AI copywriting / workflow tools
• Tableau / Sigma
• A/B and holdout testing
• Personalization at scale
• Cannabis or regulated industry experience

Skills

• Braze
• AI copywriting / workflow tools
• Tableau / Sigma
• A/B and holdout testing
• Personalization at scale
• Cannabis or regulated industry experience

Benefits

Base pay range: $124,578 - $135,668 per year
2026 US Benefits for Full Time, Regular Employees:
- Physical Health (Medical, Dental & Vision)
- 100% employer-paid premium for employees
- Up to 80% coverage for dependents
- Company HSA contribution with the High Deductible Health Plan
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life, Voluntary Life and AD&D Insurance options
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Identity theft protection
- Legal access to a network of attorneys
- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
- Paid parental leave

Pay

$124,578 - $135,668 per year

Schedule

Hybrid, 3-4 days per week onsite