B2B Growth Marketing Manager – Industrial/SaaS
About the role
The B2B Growth Marketing Manager will own full-funnel, multi-channel campaigns designed to generate qualified pipeline and measurable revenue. You will combine campaign strategy with hands-on execution, building and launching programs directly within HubSpot. The role focuses on reaching both executive buyers and plant-level manufacturing professionals through targeted, channel-agnostic campaigns. You will work across email, paid media, web, events, and sales outreach while partnering closely with Sales, RevOps, Product Marketing, Content, and Design. Data, attribution, experimentation, and funnel performance will guide your decisions as you continuously optimize campaigns. This is a fast-scaling SaaS environment where marketing success is measured by pipeline, conversion, and revenue rather than activity alone. The ideal candidate is analytical, highly organized, technically capable, and comfortable owning both strategy and execution.
Responsibilities
- Develop and execute integrated, multi-channel campaigns that drive demand, qualified pipeline, and revenue.
- Translate business objectives into coordinated campaigns across email, paid media, web, events, and sales outreach.
- Own campaign execution from strategy and planning through build, launch, measurement, and optimization.
- Build, test, and deploy campaign assets directly in HubSpot, including emails, landing pages, workflows, and forms.
- Partner with Lifecycle Marketing to establish effective segmentation, targeting, messaging, and campaign timing.
- Manage campaign workflows, triggers, lead-generation programs, and nurture initiatives.
- Ens