B2B Channel Marketing Manager

About the Role

Samsung Electronics America, Inc. (SEA), a leader in mobile technologies, consumer electronics, and more, is seeking a Strategic Channel Partner (SCP) Marketing Manager to join their Mobile B2B Business team. This role is critical to the success of Samsung’s Mobile B2B organization, focusing on helping reseller partners build mobility marketing practices and driving revenue through co-marketing efforts.

Responsibilities

• Develop and implement integrated marketing and communication strategies to support SCP Partners across enterprise and SMB, aligned with key verticals.
• Promote and advocate for Samsung’s Ascend Partner Program among SCP resellers.
• Collaborate with IT Channel Sales, SCP team leaders, and Account Managers to ensure profitability and growth.
• Serve as the primary marketing contact for SCP Partner marketing and sales teams, as well as Partner executive leadership.
• Coordinate with Samsung Product and Solutions Marketing to plan partner investments and execute tactical timelines.
• Align with Samsung Channel Marketing leadership, finance, legal, and compliance teams to manage annual budgets.
• Design and develop marketing campaigns with Partners to achieve joint objectives within resource allocations.
• Write and coordinate marketing briefs and business cases for internal campaign approvals.
• Project manage the delivery of creative assets, ensuring compliance with Samsung Brand guidelines and legal approvals.
• Manage and report campaign KPIs, collecting proof-of-performance for campaign payments.
• Optimize marketing ROI through structured KPIs and metrics reporting.
• Work cross-functionally to oversee the planning and execution of campaigns and programs.

Qualifications

• Bachelor’s degree.
• 6+ years of sales or marketing experience, preferably in a channel, field-facing, or marketing communications role.
• Mobile and Channel experience required; SMB experience preferred.
• Strong leadership and project management skills, with the ability to manage high-velocity, shifting environments.
• Demonstrated experience in designing and executing marketing, communications, and public relations activities.
• Strong creative, strategic, analytical, organizational, and personal sales skills.
• Experience developing and managing budgets, reporting on KPIs, and ROI metrics.
• Commitment to working in cross-functional teams.
• Strong oral and written communication skills.
• Willingness to travel approximately 50% across the US.

Skills

• Ability to develop and maintain excellent working relationships within and outside the company.
• Proficiency in planning, organizing, and prioritizing multiple assignments and projects.
• Competency in reviewing detailed product development, marketing documents, and media materials.
• Strong oral and written communication skills for internal and external personnel.
• Ability to work independently and in a team environment to achieve objectives and goals.
• Skill in developing tasks and work assignments based on vaguely defined objectives.

Working Conditions

• Work is generally performed in an office environment.
• Requires operating a computer keyboard and viewing a video display terminal for 50% of work time.
• Involves movement and transportation of equipment, typically under 25 pounds.
• Work under time schedules and stresses, including time-sensitive tasks and intellectual challenges.
• Frequently works additional hours beyond the normal schedule.
• High level of responsibility with minimal direct supervision.

Benefits

• Medical, Dental, Vision, Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance (after 12 months)
• Paid Time Off
• Student Loan Program (after 12 months)
• Wellness Incentives
• MBO bonus compensation based on performance