AVP, Trade Marketing

About the role

The Trade Marketing team at L’Oréal Dermatological Beauty (LDB) operates as the critical commercial engine and strategic bridge between our world-class brands—CeraVe, La Roche-Posay, and Vichy—and our retail partners. We do not simply execute plans; we are the architects of the commercial strategy. We translate high-level national brand visions into concrete, localized, and winning trade architectures that dictate how our portfolio dominates at the shelf and on the screen.

Responsibilities

• Define LDB Commercial Strategy: Serve as the chief architect in translating brand-specific national strategies into a unified, high-performing divisional commercial strategy across all key retail channels.

• Translate National Brand Ambition: Act as the strategic conduit between Brand Marketing and Sales. Take national campaigns and product launches and translate them into commercially viable retail programs for CeraVe, La Roche-Posay, and Vichy.

• Commercial Guardrail Ownership: Establish and enforce rigorous divisional trade guidelines. Collaborate cross-functionally (Divisional Leadership, Sales, Marketing, and Finance) to align brand ambitions with commercial realities and strict ROI parameters.

• Fearless Stakeholder Management: Act as the strategic partner and challenger to GMs and Brand Teams. Drive the tough, necessary alignments on promotional ROI, pricing executions, and commercial trade spend when national strategies clash with field realities.

• Bulletproof Analytical Storytelling: Translate complex retailer, consumer, and financial data into clear, persuasive strategic narratives. Deliver high-impact presentations to executive leadership.

• Team Leadership & Capability Building: Lead, mentor, and inspire a high-performing Trade Marketing team, fostering a culture of high performance, accountability, and continuous development.

• P&L and ROI Optimization: Maintain a deep, precise understanding of the divisional P&L. Rigorously analyze promotional ROI and trade spend efficiency to identify and capture profit-improvement opportunities.

• Retailer & Field Collaboration: Work hand-in-hand with Field Sales and Customer Marketing to ensure our defined commercial plans are flawlessly executed, highly competitive, and customized to win across the retailer landscape.

Requirements

• Background & Experience Requirements: Bachelor’s degree in Sales, Commercial Strategy, Marketing, Commercial Finance, Data Analytics, Economics, or a related business field. MBA is a plus.

• Professional Experience & Technical Skills: 10-15+ years of experience working in a fast-paced FMCG or CPG organization, with a strong preference for deep exposure to Trade Marketing, Commercial Strategy, or Category Management. Proven experience taking high-level brand ideas/national strategies and successfully mapping them into commercial, retailer-facing programs. Proven leadership: a track record of leading teams and directly influencing senior, multi-functional leadership. This will lead a team of 10+. Commercial acumen: a deep understanding of the US retailer landscape, trade spend mechanics, and how brand marketing strategies translate to the retail shelf. Financial literacy: strong command of product financial structures and P&L dynamics; capability to evaluate the financial health of trade investments. Analytical rigor: hands-on experience working with large, complex datasets to derive actionable insights. Familiarity with syndicated data sources (Circana/IRI, Numerator, Nielsen) and trade promotion management tools. Technical proficiency: high comfort level with data visualization and analytics tools (Advanced Excel, Power BI, Tableau) to build data-backed arguments.

Qualifications

• Salary range: $147K-$213K