AVP, Marketing Strategy - Credit Ratings

About the role

We are seeking an Assistant Vice President to lead go-to-market strategy and execution for Morningstar DBRS' credit ratings offerings in the US market. This role is responsible for defining positioning and messaging, shaping demand generation and content strategies, and delivering integrated programs that drive adoption, pipeline, and revenue.

Responsibilities

• Define and lead go-to-market strategies for credit ratings products across priority markets and segments
• Translate product strategy into actionable launch plans, campaigns, and commercial programs that drive adoption and revenue
• Partner with Business Development to align marketing priorities with market opportunities and client needs
• Develop clear, differentiated positioning and messaging frameworks across ratings offerings, tailored to key audiences (issuers, intermediaries, investors)
• Conduct ongoing market, client, and competitive analysis to inform strategy and refine value propositions
• Define segmentation and buyer personas, with a focus on decision-makers and influencers across the credit ecosystem
• Design and activate integrated, data-driven demand generation programs aligned to pipeline and revenue goals
• Collaborate with Digital Marketing to optimize channel mix and campaign performance
• Collaborate with Events Marketing to develop and execute event strategies (conferences, roundtables, panel discussions, webinars) as part of broader go-to-market programs
• Lead development of high-impact sales enablement assets (pitch decks, one-pagers, narratives, case studies, and data use cases)
• Equip sales teams with clear messaging and tools to effectively articulate the value of ratings products
• Inform content strategy to support demand generation, leveraging ratings insights, research, and data
• Translate analytical output into commercially relevant narratives and marketing assets
• Support distribution strategies for research, commentary, newsletters, and curated content to drive engagement and demand
• Define KPIs and measure effectiveness of product marketing initiatives against pipeline, revenue, and engagement targets
• Analyze campaign and program performance to identify optimization opportunities and improve ROI
• Provide regular reporting and actionable insights to stakeholders
• Act as a key connector across Business Development, Product, Content, Marketing and Communication teams to ensure alignment and execution excellence
• Influence senior stakeholders and drive clarity on priorities, positioning, and commercial strategy
• Contribute to best practices and standards across product marketing within the Credit Group

Requirements

You bring a proven ability to execute go-to-market strategies, translate complex products into clear market narratives, and influence stakeholders across product, commercial, and marketing teams. You are analytical, detail-oriented, and focused on delivering measurable commercial outcomes.

Qualifications

• 8–12 years of experience in product marketing, preferably within credit, fixed income, financial data, or capital markets
• Strong understanding of credit ratings, debt capital markets, or financial data products (or the ability to rapidly build domain expertise)
• Proven track record of defining and executing successful go-to-market strategies that drive measurable business impact
• Experience translating complex, technical products into clear, compelling market narratives
• Strong analytical mindset with the ability to leverage data to inform decisions and optimize marketing performance
• Excellent writing and storytelling skills, with experience developing positioning, messaging, and senior-level content
• Demonstrated ability to work cross-functionally and influence stakeholders across product, commercial, and marketing teams
• Experience supporting both product-led initiatives and sales-led growth motions
• High attention to detail, strong project management skills, and the ability to manage multiple priorities

Skills

• Strong understanding of credit ratings, debt capital markets, or financial data products
• Ability to rapidly build domain expertise
• Proven track record of defining and executing successful go-to-market strategies
• Experience translating complex, technical products into clear, compelling market narratives
• Strong analytical mindset with the ability to leverage data to inform decisions and optimize marketing performance
• Excellent writing and storytelling skills
• Demonstrated ability to work cross-functionally and influence stakeholders across product, commercial, and marketing teams
• Experience supporting both product-led initiatives and sales-led growth motions
• High attention to detail, strong project management skills, and the ability to manage multiple priorities

Benefits

At Morningstar, we believe people are at their best when they are at their healthiest. That’s why we champion your wellness through a wide range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:

• Financial Health: 100% 401k match up to 6% of salary
• Stock Ownership Potential
• Company provided life insurance - 1x salary + commission
• Physical Health: Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
• Additional medical Wellness Incentives - up to $300-$600 annual
• Company-provided long- and short-term disability insurance
• Emotional Health: Trust-Based Time Off, 6-week Paid Sabbatical Program, 6-Week Paid Family Caregiving Leave, Competitive 8-24 Week Paid Parental Leave, Adoption Assistance
• Ledgership Coaching & Formal Mentorship Opportunities
• Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses
• Tuition Reimbursement
• Charitable Matching Gifts program
• Dollars for Doers volunteer program
• Paid volunteering days
• 15+ Employee Resource & Affinity Groups