AVP Demand Generation, Healthcare

Hyland · United States · 1 mo ago

RemoteRemoteHealthcareFull-time

Own Healthcare pipeline creation and progression across priority accounts and segments, in partnership with marketing, partners, and sales
Execute against pipeline targets, plans, and investment priorities aligned to company revenue goals
Establish operating rhythms, reporting, and performance tracking to manage pipeline health and outcomes
Provide visibility into marketing’s contribution to Healthcare pipeline and revenue outcomes
Apply AI and data-driven approaches to improve scale, efficiency, and growth

Lead a team of demand generation and field marketing leaders aligned to Healthcare
Drive accountability for pipeline performance, execution quality, and speed to market
Build a high-performing organization aligned to modern B2B demand generation practices

Execute integrated demand generation strategies across digital, field, and account-based channels
Improve conversion performance through optimization of campaigns, content, and channel mix
Partner with centralized digital teams to ensure execution excellence while maintaining vertical accountability

Align demand generation execution to Healthcare sales strategies and coverage models
Partner with Healthcare Sales leadership to support pipeline targets and conversion outcomes
Enable account-based and segment-specific programs to improve relevance and engagement

Oversee Healthcare field marketing execution, including industry events and targeted engagement programs
Ensure alignment between field, digital, and SDR motions to support pipeline goals
Leverage partner relationships to drive Healthcare-focused growth initiatives

Track and optimize performance across campaigns, channels, and programs to maximize pipeline ROI
Identify opportunities to improve efficiency, targeting, and conversion
Introduce data-driven experimentation and continuous improvement practices

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