AVP, Commercial (Health Plans)

About the role

Covera is seeking an experienced, high-performing sales professional to lead new business development with national and regional health plans. This is a quota-carrying, individual contributor role responsible for managing the full sales lifecycle - from prospecting and relationship building through negotiation, contracting, and implementation.

You’ll play a key role in expanding Covera’s partnerships across the payer ecosystem, helping continue to evolve our go-to-market approach and refining how we deliver value to health plans. The ideal candidate thrives in complex sales environments, understands how payers make decisions, and is comfortable navigating long and consultative deal cycles.

In this role, you will be expected to:

• Identify, develop, and close new business opportunities with national and regional health plans, managed care organizations, and other payer entities.
• Own the full sales process from initial outreach through deal structuring, contracting, and launch.
• Build strong, trusted relationships with senior and executive stakeholders across the payer landscape.
• Collaborate closely with Covera’s Product, Clinical, and Analytics teams to align payer needs with Covera’s offerings.
• Shape go-to-market messaging and materials in partnership to ensure a compelling and consistent story for payer audiences.
• Provide market insights and feedback that inform product development, partnership design, and pricing strategy.
• Represent Covera at key industry conferences and events to build brand awareness and foster relationships.

Special Considerations

This is a quota carrying position. The target total compensation for this role is % base salary plus % achieved through hitting sales targets.

Although we are a remote-first company, this role involves periodic travel to meet with prospects and partners in-market, as well as to attend select industry events. Because this is a newly created position, travel needs will vary and evolve over time. Most likely we anticipate this being trips 2x per month, for 3 days per trip.

Requirements

• 5+ years of experience in payer partnerships, business development, or enterprise sales within healthcare or digital health.
• Proven success closing complex, multi-stakeholder deals with national or regional health plans.
• Deep understanding of the payer ecosystem, including commercial, Medicare Advantage, and Medicaid lines of business.
• Familiarity with value-based care models, reimbursement structures, and quality improvement initiatives.
• Excellent relationship-building and negotiation skills with executive-level stakeholders.
• Strong communication skills with the ability to convey value clearly and persuasively.
• Comfort operating in fast-paced, ambiguous, and growth-oriented environments.