AV Consultant Liaison

Accountabilities

• Lead consultant engagement initiatives to increase awareness, preference, and specification adoption of professional AV networking solutions.
• Act as a trusted technical advisor, helping consultants understand solution capabilities while creating measurable business opportunities through strategic relationships and market development.
• Develop and execute consultant engagement strategies across priority AV consultant firms, broadcast consultants, design influencers, and technology advisory organizations.
• Build and maintain strong relationships with principals, engineers, designers, project managers, and specification leaders within targeted organizations.
• Conduct technical briefings, webinars, lunch-and-learns, design reviews, demonstrations, and educational sessions to increase solution awareness.
• Position networking solutions as a trusted choice for AV-over-IP, broadcast, enterprise AV, education, hospitality, commercial, and large-scale technology projects.
• Influence early project requirements, specifications, standards, and basis-of-design decisions where solutions align with customer needs.
• Collaborate with sales teams and regional leaders to identify consultant-driven opportunities and connect specification influence with pipeline development.
• Maintain accurate opportunity tracking in Salesforce, including project details, consultant involvement, specifications, value, timing, and next steps.
• Partner with product, engineering, and marketing teams to provide consultant feedback and improve technical resources.
• Create and enhance consultant-facing materials such as design guides, reference architectures, technical documentation, specification templates, and solution briefs.
• Represent the organization at industry events, consultant forums, partner meetings, and relevant technology communities.
• Track engagement metrics, influenced pipeline, competitive insights, specification wins, and market adoption trends.
• Maintain strong knowledge of AV technologies, networking concepts, and industry developments to provide credible technical guidance.

Requirements

• An experienced AV and networking professional who can build credibility with technical audiences, influence long sales cycles, and operate independently in a strategic market development role.
• Strong communication skills, business development experience, and the ability to simplify complex technical concepts for diverse stakeholders.
• Bachelor’s degree or equivalent practical experience.
• 8+ years of experience in professional audiovisual, broadcast AV, AV-over-IP, networking, commercial technology, or related business development roles.
• Demonstrated experience working with AV consultants, integrators, manufacturers, distributors, design engineers, or enterprise technology customers.
• A strong understanding of AV-over-IP architectures, managed switching, network design principles, multicast, VLANs, QoS, PoE, and related networking concepts.
• Experience influencing specifications, design standards, or early-stage project requirements within complex sales environments.
• The ability to build trusted relationships with technical decision-makers and translate networking solutions into practical design recommendations.
• Excellent presentation, communication, facilitation, and relationship management skills.
• Strong organizational skills with experience managing pipelines, account planning, Salesforce processes, and multiple stakeholders.
• The ability to work independently while collaborating effectively with sales, engineering, product, and marketing teams.
• A willingness to travel up to 50% for consultant meetings, customer engagements, industry events, and internal meetings.

Preferred Qualifications

• Existing relationships with leading North American AV consultant firms, broadcast consultants, or enterprise technology advisors.
• Experience with AV-over-IP ecosystems, SMPTE ST 2110, Dante, NDI, SDVoE, AES67, Crestron, Q-SYS, Extron, or similar platforms.
• Experience creating consultant programs, certification initiatives, design guides, specification templates, or technical enablement content.
• Certifications such as CTS, CTS-D, CTS-I, Network+, CCNA, or similar AV/networking credentials.
• Experience supporting corporate AV, education, hospitality, sports venues, government, broadcast, or large commercial technology projects.