Automation Product Specialist

About the role

As a Welding Automation Sales Specialist, you will serve as the expert in the Eastern Great Lakes Region (Ohio and Michigan), supporting teams through problem-solving, training, and collaboration with customers and distributors. You will leverage your understanding of the full welding product portfolio to identify growth opportunities and present value-driven solutions that deliver measurable customer improvement.

Responsibilities

• Sales Development & Relationship Building: Drive automation sales growth and brand preference by collaborating with customers, distributors, and internal teams; support strategic account planning to secure end-user business; develop impactful presentations and product demos; maintain clear communication across stakeholders; partner with divisional resources to share insights on competition, innovation, and customer needs; manage territory with an 80/20 focus; and align project scopes and timelines with business goals.
• Welding Automation Expertise: Provide expertise in robotic welding applications and automated welding systems to help customers optimize process performance; support customers and integrators with system setup, parameter selection, process optimization, and troubleshooting to ensure stable, high-quality automated welds; deliver training, demonstrations, and ongoing technical support to end users, OEMs, and distribution partners on robotic welding capabilities, best practices, and solution recommendations.

Qualifications

• 5+ years in welding or a related industry, with experience in robotics, controls, and advanced welding processes.
• Bachelor’s degree or equivalent experience.
• Prior experience in sales.
• Proficient in Microsoft Office programs and CRM systems.
• Ability to travel overnight at least 50–75% of the time.

Skills

• Effective Communicator: Excellent oral and written communication skills, with the ability to clearly connect complex welding concepts to audiences with varying levels of technical expertise.
• Collaborative Partner: Thrive in a team-oriented environment, working effectively across functions, personalities, and technical backgrounds.
• Adaptive Problem Solver: Strong analytical and problem-solving skills with the ability to adjust quickly in customer-focused environments.
• Business-Minded: Strong business acumen, organizational skills, and a detail-oriented approach as a self-starter with a willingness to learn and grow.
• Strategic Planner: Develop thoughtful strategic plans and proposals aligned to the current customer landscape and long-term business objectives.
• Relationship Builder: Build and sustain strong relationships with key decision-makers and influencers to drive engagement and secure business.
• Organized Influencer: Leverage presentation, time management, project management, collaboration, and interpersonal skills to execute priorities effectively and deliver results.

Pay

A competitive annual salary of $105,000 to $150,000, dependent on geographic location, qualifications, and prior experience.