Austin City Content Writer

About the Role

Support the expansion of the client's flagship brand by producing structured, research-driven Austin, TX city landing pages and neighborhood content that guides users through the "living in" and "moving to" journey, with future expansion into travel-focused content.

Responsibilities

• Develop structured outlines prior to drafting
• Write comprehensive city landing pages optimized for keywords: Living In and Moving To
• Produce "Best Neighborhoods" overview articles
• Write individual deep-dive neighborhood profiles
• Create evergreen "must-do" bucket list content
• Conduct traditional and AI-assisted research
• Cross-reference local publications, reviews, and established sources
• Fact-check all data thoroughly
• Identify enduring attractions vs. temporary trends
• Ensure content depth supports strong engagement time
• Incorporate SEO best practices and search-intent alignment
• Maintain third-party editorial neutrality (no realtor influence)
• Participate in strategy discussions as needed
• Conduct short interview for local quotes

Qualifications

• Local to Austin, TX
• Strong background in structured/outline-driven writing
• Experience in destination, travel, relocation, or lifestyle content
• SEO strategy and search intent expertise
• Strong research and fact-checking methodology
• Ability to distinguish evergreen institutions from short-term trends
• Familiarity with AI-assisted research tools (hybrid workflow acceptable)
• Ability to write with minimal editorial oversight
• Experience writing high-engagement long-form content

Preferred Qualifications

• Experience developing content funnels
• Familiarity with real estate or relocation-related content ecosystems
• Experience incorporating quoted sources/interviews

About the Client

Founded in 1988, this client began in print publishing and has expanded significantly into digital media. This client is one of its flagship brands, nationally recognized for its annual "Top 100 Best Places to Live" list. The company is expanding its digital footprint, particularly in structured, SEO-driven city and neighborhood content designed to guide users throughout the relocation and visitation journey.