Audience Producer and Content Creator

Responsibilities

• Sit in on news and pitch meetings; help shape coverage decisions, headlines and story framing.
• Pitch and develop story ideas based on what is trending in search, on social and across our analytics tools.
• Write news briefs assigned by editors
• Take video and photos at local events, when needed
• Coach reporters and editors on audience best practices, including SEO, headlines, story formats and platform-specific framing.
• Use analytics to make real-time digital decisions, such as sending a push notification for a story that is being widely read.
• Send breaking news alerts and manage push notification strategy for Upstate audiences.
• Optimize newsletters, including subject lines, story selection and send timing.
• Lead audience tactics across social media platforms — X, Facebook, Instagram, TikTok, YouTube (including Shorts), Reddit and emerging platforms — to engage audiences and develop loyal readers.
• Engage with our audiences online and at in-person events, including Ask Me Anything (AMA) sessions, social media takeovers and reader meetups.
• Work with the local editors, Community Engagement Editor and Audience Development Editor to establish relationships with community stakeholders whose audiences are similarly served by The Post and Courier.
• Collaborate across the audience team to execute experiments and share subject-matter expertise.
• Assist reporters with video, social and engagement strategies.
• Assist with breaking and trending news coverage when needed.

Requirements, minimum education level and experience

• Bachelor's degree in journalism, communications, marketing or a related field, or equivalent professional experience.
• At least 3 years of demonstrated journalism experience.
• Strong communication and interpersonal skills.
• Strong organization and prioritization skills with excellent follow through.

Benefits

The Post and Courier offers a competitive benefits package, including health, dental and vision insurance, a 401(k) with company match and paid time off.

Equal opportunity

The Post and Courier is an equal opportunity employer. We are committed to building a newsroom that reflects the communities we cover and welcome applications from candidates of all backgrounds.