Athletics Marketing, Ticketing, and Special Events Coordinator - Full Time at Western Colorado University

About the role

Western Colorado University invites applications for the full-time position of Athletics Marketing, Ticketing, and Special Events Coordinator. The position reports to the Deputy Director of Athletics and oversees 5-10 student employee positions.

Responsibilities

• Lead the creation of design concepts and recommendations for advertising, marketing materials, and promotional pieces across all sports programs.
• Manage gameday ticketing operations department-wide.
• Integrate marketing and ticketing campaigns and ensure corporate sponsor activations and mentions are properly executed through oversight of game script production.
• Support the marketing and promotion of Mountaineer Athletic Association (MAA) corporate partners and members by coordinating recognition opportunities, benefits fulfillment, and branded activations at athletic events.
• Develop and distribute promotional content across digital platforms, social media, in-venue signage, and print materials.
• Plan and execute department-hosted special events such as the Crab Feed, Hall of Fame, and golf tournaments, including scheduling event staff, organizing logistics, developing marketing materials, and assisting with auction items.
• Coordinate all game-day marketing and promotions, including scheduling work-study students and volunteers for activities such as halftime events.
• Collaborate with the Director of Athletics and the MAA to engage, communicate with, and steward corporate sponsors, partners, and members.
• Assist with outreach to prospective new partners, including coordinating MAA partner and member recognition at home events (e.g., on-site promotions, hospitality opportunities, PA announcements, and branding).
• Oversee social media content for all sports and maintain an up-to-date inventory of MAA contractual benefits to ensure timely fulfillment of marketing deliverables.
• Operate autonomously and in full compliance with Western, RMAC, and NCAA regulations.

Requirements

• Bachelor’s degree.
• 1-2 years of experience in marketing or sales promotion, website management, promoting cultural competency and/or diversity, and social media and MS Office products.
• 1-2 years of experience delegating to and managing a project team.
• Creative, project management, and interpersonal skills.
• Exemplary customer service skills and the ability to communicate with a wide variety of customers, colleagues, and vendors.
• Ability to support significant evening and weekend work.
• Good knowledge of marketing principles, organizational skills, staffing, annual revenue, and customer growth.

Preferred Qualifications

• Master’s degree.
• Degree in marketing, communications, or related field.
• Prior experience in a university marketing, promotions, and/or ticketing office.
• Prior experience in athletic marketing/promotions and large event management.
• Prior experience with third-party ticketing vendors.
• Ability to work independently as well as collaboratively.

Pay

$50,300–53,000.

Benefits

• Shared premiums for a comprehensive health insurance plan.
• Dental insurance.
• Retirement plan.
• Life insurance and other insurance options.
• After one year of employment, free tuition for dependents enrolled full-time in undergraduate programs for up to four years.