Athletics Marketing Program Manager

About the role

The Athletic Marketing Program Manager serves as the department's lead strategist for fan engagement, attendance growth, and revenue-generating marketing initiatives. This position develops and executes integrated marketing campaigns designed to increase ticket sales, attendance, community awareness, and affinity for Wright State Athletics across all sports programs. Working collaboratively with the Assistant Athletic Director for Media Strategy and the University's Marketing & Communications team, the Athletic Marketing Manager translates departmental attendance and revenue objectives into targeted marketing plans, promotional initiatives, community outreach efforts, and fan engagement experiences. The position oversees athletics marketing interns, coordinates grassroots and community-based marketing efforts, and ensures marketing activities align with institutional brand standards while supporting departmental growth objectives.

Responsibilities

• Lead the development and execution of comprehensive marketing strategies that drive attendance, ticket revenue, fan engagement, and brand awareness.
• Develop and execute annual marketing and go-to-market strategies for all athletics programs.
• Create integrated marketing campaigns utilizing traditional advertising, digital media, social media, email marketing, grassroots outreach, promotions, and emerging channels.
• Build and maintain the department's master promotional and campaign calendar.
• Own campaign strategy by ticket-holder lifecycle state - season ticket renewal, flex plan conversion, and single game acquisition - as distinct, segment-specific campaigns developed jointly with Ticket Operations.
• Collaborate with Ticket Operations, Sponsorship, Communications, and Game Operations personnel to coordinate campaign execution.
• Develop sport-specific marketing plans focused on increasing attendance, ticket sales, student engagement, and fan participation.
• Establish campaign objectives tied to measurable attendance, engagement, and revenue goals.
• Maintain a current, documented record of all active and scheduled paid and organic campaigns - including creative links, spend and performance data and monitor and recommend adjustments based on that record.
• Provide strategic marketing input for content, video, and creative assets supporting active campaigns.
• Evaluate emerging marketing platforms and technologies to improve effectiveness and audience growth.
• Develop and implement promotional strategies that enhance the fan experience and strengthen connections with Wright State Athletics.
• Own gameday run of show - write the game script and timing sheet for each event and distribute it to coaches and staff in