Marketing Programs Manager

About Vehlo

We started Vehlo in 2019 with a simple goal: to be the industry’s favorite provider of repair shop technology. We brought together disruptors like Text2Drive, Shop Boss, and Rapid Recon to improve the vehicle repair experience.

This is not a mega-corporation where you wonder what people are doing all day - every Veep is moving the ball forward day in, day out for our customers or for each other.

About This Role

Vehlo is seeking a Marketing Program Manager for our Payments Division. This role is a critical part of our high-energy, high-growth team.

• Develop a marketing plan for payments products in conjunction with our divisional marketing teams, including key activities and budgets to support the acquisition of new payments customers (net new, partner-driven, and cross-sell) and the retention of existing customers.
• Manage and coordinate marketing projects with internal teams and vendor partners, ensuring that deadlines & quality expectations are met.
• Ensure that investments are maximized with vendor partners.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Work closely with internal stakeholders to create and maintain digital and tangible feature lists and provide examples of feature use cases.
• Create and maintain a campaign strategy that drives cross-sell and partner leads to our internal sales teams.
• Create website content related to product, and coordinate updates with the Marketing Services team.
• Work closely with Marketing Operations to execute campaigns within our marketing automation tool stack.
• Perform other duties as assigned.

Duties, Responsibilities, and Activities

• Travel Requirement: 5-10%

Qualifications

• Bachelor’s degree in Digital Marketing, Marketing or a relevant field
• 4+ years experience in marketing
• Superior knowledge of digital marketing principles
• Comfortable using collaboration, automation, and CRM tools such as Marketo, Salesforce, and Jira
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Familiarity with various online marketing platforms (e.g., Facebook, Google Ads, Microsoft Ads, etc.)
• Experience with the Microsoft Office suite
• Payments marketing experience

Preferred Qualifications

• (Optional) Automotive experience
• Dealership experience
• Prior experience in Product Marketing
• SaaS experience