Marketing Programs Manager

About the role

Bluehost is seeking a Marketing Programs Manager to drive cross-GTM programs across marketing and sales to drive growth, align focus, and ensure our investments yield the highest GTM impact. This role involves creating operational systems, governance, and execution frameworks that enable Marketing to deliver against strategic priorities while managing day-to-day business operations.

You will build visibility across the entire marketing portfolio—from cross-functional GTM programs, strategic initiatives, and product launches to ongoing operational work—ensuring priorities are aligned, resources are optimized, and teams execute effectively.

Responsibilities

• Marketing Portfolio Management
  • Maintain a comprehensive view of all Marketing initiatives, including strategic initiatives, GTM programs, and ongoing operational work.
  • Develop marketing portfolio management processes that balance capacity, priorities, and business objectives.
  • Partner with Marketing leadership to prioritize work based on business impact, resource availability, and organizational goals.
  • Identify dependencies, resource constraints, and execution risks across teams.
• Cross-GTMs Program Leadership
  • Lead and coordinate execution for complex initiatives involving Marketing, Sales, and Partner/Channels, including:
    • Product launches
    • Brand initiatives
    • Integrated marketing campaigns
    • AI transformation projects
    • Customer experience improvements
    • Website initiatives
    • Process optimization efforts
    • Revenue growth programs
• Operational Excellence
  • Design scalable planning and execution processes that improve organizational efficiency.
  • Continuously evaluate and optimize marketing workflows.
  • Introduce tools and systems that enhance collaboration and project visibility.
  • Drive continuous improvement across marketing operations.
• Executive Planning & Reporting
  • Communicate initiatives via compelling presentations with crisp storytelling.
  • Build executive dashboards that provide visibility into the marketing portfolio.
  • Present project health, risks, milestones, and resource needs to Marketing leadership.
  • Support quarterly planning and business reviews.

Requirements

• Bachelor's degree in Business, Marketing, Project Management, or related field.
• MBA from a top-tier program.
• 7+ years of experience across Strategy, Marketing Operations, or Program Management.
• Demonstrated success managing multiple cross-functional initiatives simultaneously.
• Excellent storytelling and presentation-building capability.
• Experience working with executive leadership.
• Excellent communication, facilitation, and organizational skills.

Preferred Qualifications

• Experience in SaaS, technology, or digital marketing organizations or top-tier Management Consulting firms.
• Experience in fast-moving organizations and/or supporting AI transformation or digital modernization initiatives.

Benefits

• Work-life balance: We know balance is key to living well.
• Diversity & Inclusion: We celebrate differences and foster a culture of belonging with 20+ affinity groups for networking globally.
• Health & Wellness: Excellent health insurance options (HSA, Medical, Dental, Vision), matching 401K, Life/AD&D/STD/LTD insurance.
• Professional Growth: Tuition reimbursement, mentorship, and career development opportunities.
• Additional Perks: Pet insurance, generous vacation policy, and more.