Marketing Programs Manager

About the role

The Marketing Programs Manager will oversee the planning, implementation, and optimization of marketing campaigns and programs. This role requires strong organizational skills, strategic thinking, and the ability to collaborate across multiple teams to deliver successful initiatives.

Responsibilities

• Manage the execution of client campaigns and marketing programs from planning through post-launch reporting.
• Partner with account management teams and clients to align campaign objectives, strategies, timelines, and deliverables.
• Develop detailed execution plans, project schedules, and implementation roadmaps to ensure successful program delivery.
• Cook up cross-functional teams across marketing, operations, product, and business functions to align resources and priorities.
• Manage campaign assets, inventory, and operational requirements to support smooth program launches.
• Support content strategy development and coordinate marketing materials for client and partner initiatives.
• Maintain proactive communication with internal stakeholders and support client-facing interactions when needed.
• Identify project risks, challenges, and opportunities while providing recommendations and solutions.
• Ensure reporting accuracy, timely delivery of campaign performance insights, and ongoing optimization opportunities.
• Conduct post-implementation reviews to capture learnings and improve future processes.
• Use historical performance data and metrics to establish benchmarks and guide tactical improvements.
• Lead projects and support additional strategic initiatives as needed.

Requirements

• The ideal candidate is a highly organized marketing professional with strong program management experience and the ability to balance strategic thinking with operational execution.
• They should be comfortable managing multiple priorities, interpreting data, and collaborating with diverse stakeholders.
• Bachelor’s degree required. 3+ years of relevant experience in marketing, program management, digital marketing, or related fields.
• Experience in healthcare, digital health, or service-oriented industries is preferred.
• Strong project and program management skills, with the ability to manage multiple initiatives simultaneously.
• Proven experience developing and executing digital marketing programs and campaigns.
• Ability to think strategically while applying creativity, data, and best practices to improve user experiences.
• Strong analytical skills with the ability to interpret performance metrics and make data-driven recommendations.
• Excellent communication, presentation, and stakeholder management skills.
• Strong organizational skills with attention to detail and the ability to manage competing deadlines.
• A self-motivated mindset with the ability to make informed decisions in fast-moving environments.
• Strong problem-solving abilities and a results-oriented approach.
• Able to collaborate effectively with cross-functional teams and inspire alignment around shared goals.
• Commitment to continuous learning and staying current with marketing, healthcare, and industry trends.

Benefits

• Competitive annual salary range of $69,900 - $94,400, based on experience, qualifications, and relevant skills.
• Remote work flexibility.
• Comprehensive medical, dental, and vision insurance coverage.
• Employer-paid basic life insurance and accidental death & dismemberment coverage.
• Voluntary life insurance options for employees and dependents.
• Health care and dependent care flexible spending accounts.
• 401(k) retirement savings plan with company match.
• Paid time off and paid parental leave.
• Short-term and long-term disability benefits.
• Tuition reimbursement opportunities.
• Employee discounts across retail, hospitality, food, travel, and other services.
• Opportunity to contribute to meaningful healthcare-focused marketing initiatives.