Asst Hospitality Manager - Luxury Experiences, Sterling Vineyards

About the Company

Treasury Wine Estates (TWE) is one of the world’s largest wine companies, proud of our portfolio of brands known for their heritage, quality, and excellence. At TWE, we are guided by our purpose, Boldly Cultivating, which drives us to create value through our brands, wine, people, and environment for enriched and joyful communities. Our teams are empowered to push boundaries, fostering a culture of bold decision-making as we work toward our vision of becoming the world’s most desirable luxury wine company.

Sterling Vineyards, an internationally recognized winery in Napa Valley, is one of the most visited destinations in the region. Modeled after a Greek monastery, the winery sits 300 feet above the valley floor, offering aerial tram access to premium Bordeaux varietals and breathtaking 360-degree views of Napa Valley.

About the Role

As the Luxury Experiences Assistant Hospitality Manager at our Hilltop Tasting Room, you will lead a high-performing hospitality team to deliver elevated guest experiences in one of Sterling’s most distinctive settings. This role oversees premium food and wine experiences, ensuring exceptional service, compelling storytelling, and luxury hospitality standards. You will coach and develop Hospitality Associates to deliver personalized service while achieving direct-to-consumer (DTC) sales goals. As a frontline leader, you will manage service execution, team performance, and daily operations to create memorable guest experiences that reinforce Sterling’s reputation as a premier Napa Valley destination.

Responsibilities

• Lead, coach, and motivate a team of ~20 Hospitality Sales Associates to achieve DTC revenue, wine club conversion, data capture, and average order value (AOV) goals.
• Maintain cost controls, inventory, and sales incentives.
• Uphold guest service standards; engage with guests and resolve concerns.
• Oversee premium experiences, including food and wine pairings and elevated service training.
• Partner with Marketing, Operations, Retail, and Culinary teams on programming and guest experiences.
• Recruit, train, schedule, mentor, and evaluate team members.
• Manage daily operations, including opening/closing procedures, cash handling, POS support, and compliance requirements.
• Support local hospitality partnerships, special events, and wine club engagement.

Requirements

• 4+ years of DTC wine sales or guest service experience with a proven track record of achieving goals.
• Experience leading teams of 15+ and developing high-performing employees.
• Strong wine knowledge and ability to confidently educate guests.
• Organized, self-motivated, and comfortable managing daily operations.
• Effective communication skills and proficiency with MS Office, POS, and reservation systems.
• Availability to work weekends and holidays and represent the brand professionally.
• Ability to lift 40 lbs., at least 21 years of age, and occasional travel.

Benefits

• Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays, plus a “TWE4ME Day” for personal use.
• Paid Parental & Caregiver Leave: Generous time off for life’s significant moments.
• Volunteer Days: Two paid days each year to give back to the community.
• Flexible Work Options: Hybrid and custom schedules available for certain roles.
• Wellbeing First: Medical, dental, vision, free mental health support, and an award-winning wellness program.
• 401(k) with Company Match: 100% vested from day one (eligible after 60 days of employment for regular full- and part-time employees).
• Wine Perks & Discounts: Exclusive employee pricing on wines and a generous product allowance.
• Recognition & Rewards: Celebrate wins and earn fun rewards.

Pay

The base pay range for this position is $69,000 to $80,500 per year, plus other benefits. The final compensation will depend on factors such as candidate qualifications, skills, experience, education, location, and market alignment.