Asst. Events Sales Manager

Position Summary

The Assistant Events Sales Manager supports the Events Sales Manager in generating, selling, planning, and executing private and club-sponsored events. This role serves as the primary point of contact for small to medium-sized events, ensuring exceptional guest experiences through accurate planning, clear communication, and seamless coordination with internal departments. The position plays a key role in revenue generation, event execution, and maintaining high service standards while preparing for advancement into a senior events leadership role.

Reporting Structure

Reports to: Events Sales Manager
Works Closely With: Events Coordinator

Key Responsibilities

Sales & Revenue Generation

• Proactively sell, book, and manage small to medium-sized private events including social functions, meetings, celebrations, and select member events.
• Respond promptly and professionally to assigned event inquiries.
• Conduct site tours and client consultations to convert leads into confirmed business.
• Prepare event proposals, contracts, and Banquet Event Orders (BEOs) in accordance with club standards.
• Work with the Executive Chef to coordinate menus and event details within established pricing guidelines.
• Manage assigned non-member deposits, contracts, and income documentation.
• Identify opportunities to upsell menu enhancements, décor, entertainment, audio/visual, and specialty services.
• Support overall department sales goals and revenue targets.

Event Planning & Coordination

• Serve as the primary liaison for assigned events from contract signing through event completion.
• Manage event logistics including timelines, room diagrams, banquet item placement, and function details.
• Make updates to function sheets and communicate changes clearly to all departments involved.
• Confirm all assigned functions no later than fourteen (14) days prior to the event date.
• Lead pre-event meetings for assigned events and ensure accurate communication with stakeholders.
• Inspect room setups prior to events to ensure proper arrangements, cleanliness, and readiness.
• Be present during assigned events to oversee service flow, guest satisfaction, and execution standards.
• Assist with holiday events, large member functions, and weddings as directed by the Events Sales Manager.
• Escalate complex client issues or service recovery needs to the Events Sales Manager as appropriate.

Client Experience & Relationship Management

• Build and maintain positive relationships with members, clients, vendors, and internal partners.
• Deliver a high level of professionalism and hospitality throughout the planning and execution process.
• Address client concerns promptly and effectively within assigned authority.
• Conduct post-event follow-ups to ensure satisfaction and encourage repeat business.

Administrative & Financial Responsibilities

• Maintain accurate records for all assigned events including contracts, BEOs, deposits, and billing.
• Prepare and process billing for assigned member and non-member events according to guarantees or actual attendance, whichever is greater.
• Coordinate billing details with the Events Coordinator and Accounting Department.
• Ensure compliance with club policies, pricing structures, and cancellation terms.
• Assist with sales reports, forecasts, and activity summaries as requested.
• Follow up on assigned events with appropriate correspondence and documentation.

Team Collaboration & Professional Development

• Work collaboratively with the Events Sales Manager, Events Coordinator, Culinary, Banquets, and Food & Beverage teams to ensure flawless execution.
• Provide support and coverage during peak periods, holidays, and large-scale events.
• Participate in ongoing training and professional development to strengthen sales, planning, and leadership skills.
• Support departmental initiatives, calendars, and event programming efforts.
• Perform other duties as assigned by management.

Qualifications

• Minimum of 2–4 years of experience in event sales, event planning, hospitality, or a related field.
• Strong organizational, time management, and attention-to-detail skills.
• Excellent written and verbal communication skills.
• Proficiency with event management software, NorthStar, and Microsoft Office.
• Ability to manage multiple events simultaneously in a fast-paced environment.
• Ability to work evenings, weekends, and holidays as required by event schedules.

Preferred Skills & Attributes

• Experience in a private club, hotel, or upscale hospitality environment.
• Strong interpersonal and customer service skills.
• Sales-oriented mindset with an eagerness to grow professionally.
• Calm, professional demeanor under pressure.
• Team-focused approach with a strong sense of accountability.

Physical & Work Environment Requirements

• Ability to stand, walk, and move throughout event spaces for extended periods.
• Ability to lift up to 25 pounds occasionally.
• Work hours may vary based on event schedules including weekends and holidays.

Performance Measures

• Sales performance and booking success for assigned events
• Accuracy and timeliness of contracts, BEOs, and billing
• Client and member satisfaction and repeat business
• Quality of event execution and attention to detail
• Effective collaboration with internal teams