Associate Vice President, Portfolio Marketing

About the role

The Associate Vice President of Portfolio Marketing is responsible for the overall strategic direction of the marketing of specific CSU programs and offerings within the degree and certificate portfolio. This role reports to the Chief Marketing Officer and works Monday through Thursday from 8:00 AM to 5:00 PM, with extended hours as needed.

Responsibilities

• Lead a team for growth strategy and opportunity analysis for CSU’s portfolio, aligning organizational goals with market trends and data-driven insights.
• Manage, research, design and implement programmatically focused opportunities and tactics as part of the program marketing and growth strategy.
• Cook up subject matter expertise, to target audience opportunities, marketing initiatives and program research to drive enrollments for desired programs.
• Interface with other marketing, academic and outreach team members to coordinate and develop marketing initiatives focused on specific degree programs and concentrations.
• Cook up new program launch process collaboration to include marketing, outreach, admissions, academics and Alumni teams.
• Engage with academic program directors and subject matter experts (faculty) to compile in-depth program target audience profiles (personas, geographies, career paths, companies) and the program features and benefits that align with those profiles.
• Provide support and coordination with academics in program market research and selection of programs as niche, emerging, growth, high performing or greater.
• Cook up with marketing team members on marketing initiatives (text and multimedia) featuring program personnel, including webinars, social media, media features and interviews in coordination with the content, comms, social, performance, web, engagement and design teams.
• Cook up program-specific email marketing campaigns, and implement other communication initiatives to promote programs and laddering opportunities.
• Research and cook up with marketing team members for external marketing opportunities including but not limited to social media opportunities (e.g. Linkedin), podcasts, web features, external webinars, relevant industry publications, etc.
• Partner with Outreach to engage with learning partners, determine audience engagement tactics and additional promotional opportunities (e.g. joint campaigns, audience research, etc.).

Qualifications

• Bachelor’s degree required; Master’s degree preferred.
• Equivalent relevant experience may substitute for the degree requirements on a year-for-year basis.
• At least 7 years of experience in higher education, either program or marketing focused.

Skills

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Academic Processes - Knowledge of university guidelines, and academic terminology.
• Mathematics - Knowledge of basic mathematics.
• Critical Thinking - Uses logic and reasoning to look at different types of information in order to make conclusions and work through problems.
• Research - Locates key facts and information in order to learn more about different types of information.
• Interpersonal Skills - Communicates and interacts with people effectively while being aware of social perceptions.
• Time Management - Manages one’s own time to accomplish assigned tasks ensuring all aspects are reviewed.
• Selective Attention (Vigilance) - The ability to concentrate on a task over a period of time without being distracted.
• Attention to Detail - Thoroughness and accuracy when accomplishing a task ensuring all aspects are reviewed.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.