Associate - Search Engine Optimization

About the role

Lilly is seeking a Search Engine Optimization & Generative AI (SEO/Gen AI) associate to join the In-House Organic Search team. This role aims to create meaningful connections with consumers and healthcare providers, drive business results, and support Lilly's mission to make life better for people around the world.

Responsibilities

• Develop and optimize new and current keyword lists across customer groups and therapeutic areas with traditional keywords and GenAI prompts
• Conduct technical site audits for all websites to maintain optimal site health
• Identify GenAI content opportunities and partner with tech, dev, accessibility, brand, and search counterparts daily
• Partner with cross-functional teams and marketing teams to establish Key Performance Indicators (KPIs) that align with site strategy and the overall channel mix
• Assist with reporting, keyword optimization, technical audits, content recommendations, competitive landscape analyses, and trends, as well as algorithm update reports and additional content research
• Lead enterprise SEO strategy across multiple therapeutic areas, driving scalable growth in Generative AI visibility (LLMs) and organic visibility within Search Engines
• Develop and optimize comprehensive keyword and content strategies aligned to user intent, therapeutic demand, and evolving GenAI search behaviors
• Maintain and grow competitive share of voice by monitoring and interpreting search industry trends, algorithm updates, and emerging GenAI ranking factors
• Implement structured data, content architecture enhancements, and high-intent page strategies to improve discoverability and GenAI citation potential
• Manage external agency and platform partnerships to drive innovation, testing roadmaps, and performance accountability
• Translate complex search data into clear insights and executive-ready recommendations that inform broader digital and business strategy

Requirements

• Bachelor’s Degree
• 1+ years of media agency or consumer and/or Pharma/Healthcare industry experience
• Strong organizational skills and ability to handle multiple projects simultaneously

Qualifications

• Working knowledge of Google Analytics, Google Search Console, and Technical Tools such as SEM Rush, Lumar, Conductor, and Screaming Frog
• Demonstrated strong verbal and written communication skills with the ability to communicate effectively to any level of the organization
• Demonstrated ability to develop and apply creative solutions
• Demonstrated ability to network and influence at multiple levels, across functions and within a matrixed organization
• Proficient in Excel and PowerBI