SEO Associate

Position Summary

The SEO Associate is responsible for executing technical SEO, on-page optimization, and content publishing across a portfolio of client websites, while also supporting the operations of Hutton's City Sites network. This is a hands-on, execution-focused role ideal for someone with foundational SEO/GEO experience who is ready to grow into a broader digital strategy career. This position splits time and responsibilities between two teams and reports to two managers depending on the workstream.

Key Responsibilities

Client SEO (reports to SEO Manager)

• Perform technical SEO audits and remediation (site speed, crawlability, indexation, structured data/schema markup, XML sitemaps, redirects, mobile usability, etc.)
• Work directly within WordPress to implement technical SEO fixes, manage redirects, and maintain proper site structure and internal linking
• Publish new website and blog content following SEO and Generative Engine Optimization (GEO) best practices to improve visibility in traditional and AI-driven search results
• Conduct on-page SEO optimization (titles, meta descriptions, headers, internal linking, keyword targeting, content structure) to improve client site rankings and organic performance
• Monitor and report on keyword rankings, organic traffic, and site health using tools such as Google Search Console, Google Analytics 4, and third-party SEO platforms
• Identify performance issues and opportunities, and recommend/implement fixes to improve client outcomes

Hutton City Sites (reports to City Site Content Manager)

• Manage local event listings and content calendars across the City Sites network
• Manage and update plugins, ensuring functionality, security, and performance
• Perform on-page SEO and GEO optimization to improve visibility and engagement on City Sites
• Monitor site performance, uptime, and search metrics, flagging and resolving issues as needed
• Support general site operations and content maintenance as directed by the City Site Content Manager
• Run regular Site Audits in Ahrefs across our portfolio of city properties; systematically diagnose, prioritize, and resolve technical SEO errors, broken links (404s), redirect chains, and indexing flags

Qualifications

• 1–2 years of professional experience in SEO, digital marketing, or a related field
• Working knowledge of SEO fundamentals (technical, on-page, and off-page) and familiarity with GEO/AI search optimization concepts
• Required: Technical proficiency in WordPress, including page/post management, plugin configuration, menus, and basic troubleshooting
• Required: Hands-on experience with Google Analytics 4 (GA4) and Google Search Console
• Working knowledge of redirects, internal linking strategy, and website/site structure best practices
• Experience with additional SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms
• Strong writing skills with the ability to create or edit content for search performance
• Comfortable managing multiple projects/clients and reporting to more than one manager
• Detail-oriented, organized, and able to meet deadlines independently
• Basic understanding of HTML/CSS a plus
• Demonstrates strong resourcefulness: capable of researching, troubleshooting, and resolving obstacles independently before escalating
• A self-directed, proactive operator who efficiently manages their time, prioritizes tasks, and maintains momentum without needing excessive guidance and oversight
• Thrives in a lean, fast-paced environment; comfortable wearing multiple hats and adapting quickly as priorities shift
• Energized by collective problem-solving and cross-functional teamwork, bringing a "can-do" attitude, dependability, and accountability
• Demonstrates a high degree of process discipline and reading comprehension: is comfortable following established standard operating procedures (SOPs), checklists, and written project briefs to ensure consistent output