Associate Programmatic Trader

About the role

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry and the first—and only—agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions, and data analytics services for clients.

The Associate Programmatic Trader will join our in-house programmatic team within the media team. The primary role is to operate in-platform, executing campaigns planned in partnership with the Programmatic Trader, Manager, or other senior leader. The Associate Programmatic Trader executes, manages, and optimizes campaigns through the project lifecycle with varying input from the senior programmatic team. Strong attention to detail and the ability to work in a fast-paced environment are essential.

Responsibilities

• Effectively manage and optimize live programmatic campaigns to meet client objectives.
• Monitor and analyze campaign performance, brand safety, and viewability to ensure agreed-upon standards are met.
• Manage campaign calendar, assets, screenshots, billing tracker, and all pre/post-launch processes.
• Perform data analysis and optimization; maintain an optimization log with dates and details of all changes.
• Provide weekly performance snapshots and pacing updates.
• Contribute to analytics reporting, including optimizations, insights, and context for those insights.
• Identify and diagnose issues quickly, escalating them to the appropriate internal stakeholder before they become major problems.
• Maintain strong vendor and cross-agency partner relationships.
• Demonstrate confidence and actively participate in internal and external meetings.
• Contribute to tactical media planning, including forecasting and estimation, to build programmatic media recommendations.
• Communicate and propose optimization recommendations with data-driven support.
• Identify trends in data to drive optimization and adjust media investments to meet campaign success goals.
• Collaborate with the larger media team on monthly dashboards and insights; work with analytics, planning, and other teams as needed.
• Lead executional calls with multiple parties (e.g., kickoff calls).
• Troubleshoot effectively and know when to escalate issues.
• Set up and manage private marketplaces.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.

Requirements

• Bachelor’s degree or equivalent education plus professional experience.
• 0-1 years of hands-on-keyboard programmatic experience building and optimizing campaigns within demand-side platforms (DSPs).
• Interest and commitment to developing expertise in the following areas (proficiency not required at hire, but willingness to train is essential):
  • Deep understanding of the relationship between DSP and other platforms (including ad server, dynamic creative, integrations).
  • Proficiency in demand-side platforms: campaign setup, budget management, optimization, creative testing, implementation/rotation, and data analysis.
  • Audience planning and segmentation execution.
  • Proficiency in third-party verification tools (e.g., DoubleVerify, MOAT).
  • Hands-on-keyboard experience in most or all channels: display, mobile, video, connected TV, DOOH, native, custom.
  • Proficiency in Microsoft Office for operational projects and client presentations.
  • Strong Excel skills (including pivot tables, formulas, etc.).
• Ability to multitask across clients to ensure proper execution of multiple plans simultaneously.
• Strong communication skills to propose optimization recommendations with data-driven support and storytelling.
• Collaborative mindset to connect regularly with teams and stakeholders.

Benefits

EVERSANA is committed to providing competitive salaries and benefits for all employees. Compensation will be determined based on relevant experience, qualifications, skills, and geographic location (to account for comparative cost of living). This role is eligible for hire in select U.S. locations based on business and operational considerations. More information about EVERSANA’s benefits package can be found at eversana.com/careers.

Pay

If this job posting includes a base salary range, it represents the low and high end of the salary range for this position within the U.S. Compensation will vary based on experience, qualifications, and location.