Programmatic Trader

Job Description Programmatic Media Trader Description A leading digital advertising agency is seeking a driven, detail-oriented, full-time Programmatic Media Trader to manage the execution and analysis of client media campaigns across display, video, audio, and other programmatic channels. The Programmatic Media Trader will have a strong understanding of DSP platforms and a passion for using data to drive campaign strategy and performance. This person will serve as a day-to-day client contact for programmatic media efforts and will be accountable for improving campaign performance through hands-on execution, optimization, and analysis. The role requires a collaborative, self-motivated team player with a strong interest in advertising technology. There may also be opportunities to mentor and manage junior programmatic team members, providing guidance on campaign execution, optimization strategies, and platform best practices. Areas of Responsibility Develop deep expertise across leading programmatic platforms, including available ad units, targeting options, audience providers, and inventory sourcesOperate within multiple DSP platforms and understand their core functionality, offerings, targeting capabilities, and inventory sourcesExecute media plans from trafficking and launch through technical troubleshooting, optimization, and ongoing account managementCollaborate with cross-channel teams across Search, Social, Analytics, and Creative to ensure programmatic efforts align with broader marketing strategies and business objectivesLead weekly or bi-weekly client calls to discuss account performance, interpret data, and develop action plansEnsure campaign quality through rigorous QA processesOptimize live campaigns against agreed-upon KPIs and performance goalsMaintain strong client relationships while clearly communicating the value of programmatic media effortsIdentify and present new opportunities for account growth and improved media performanceAnalyze reporting and performance metrics to identify key drivers, communicate account health, and provide actionable insightsManage campaign budgets on a daily, weekly, monthly, and quarterly basisBuild and maintain strong relationships with media partners and collaborate with partners on campaign performance and strategyDevelop client-facing presentations and present findings and recommendations when neededCreate and execute ongoing testing plans across ad formats, creative, landing pages, targeting strategies, and industry opportunitiesMentor and coach junior programmatic team membersOnboard new clients, including account setup, billing, pixel implementation, audience creation, and QAStay current on emerging programmatic trends, DSP updates, advertising technology, and industry best practices Qualifications 1.5+ years of client-facing experience in programmatic mediaExperience managing programmatic budgets of $1M+ per monthHands-on experience with DSPs, including campaign planning, trafficking, execution, optimization, and reportingExperience with ad server technology; Campaign Manager 360 experience preferredDemonstrated experience optimizing campaigns against KPIs such as ROAS, CPA, CPC, CTR, and related performance metricsStrong understanding of remarketing and advanced targeting tactics, including dynamic creative, CRM audiences, site retargeting, search retargeting, contextual targeting, affinity audiences, lookalikes, and similar strategiesAdvanced proficiency in Microsoft Excel and PowerPoint, along with experience using data analytics and reporting toolsStrong analytical and problem-solving skillsGenuine interest in advertising technology and career growth within the AdTech spaceExcellent written and verbal communication skills with the ability to communicate effectively with clients, partners, and internal teamsSelf-starter with strong multitasking skills and exceptional attention to detailStrong understanding of creative and ad copy best practices and their impact on campaign performanceResults-oriented with a strong focus on delivering measurable client outcomesWillingness to take ownership, go above and beyond, and operate effectively in a fast-paced environmentAbility to manage multiple priorities and perform under pressureRelevant industry certifications are a plus