Programmatic Trader

Areas of Responsibility

• Develop deep expertise across leading programmatic platforms, including available ad units, targeting options, audience providers, and inventory sources
• Operate within multiple DSP platforms and understand their core functionality, offerings, targeting capabilities, and inventory sources
• Execute media plans from trafficking and launch through technical troubleshooting, optimization, and ongoing account management
• Collaborate with cross-channel teams across Search, Social, Analytics, and Creative to ensure programmatic efforts align with broader marketing strategies and business objectives
• Lead weekly or bi-weekly client calls to discuss account performance, interpret data, and develop action plans
• Ensure campaign quality through rigorous QA processes
• Optimize live campaigns against agreed-upon KPIs and performance goals
• Maintain strong client relationships while clearly communicating the value of programmatic media efforts
• Identify and present new opportunities for account growth and improved media performance
• Analyze reporting and performance metrics to identify key drivers, communicate account health, and provide actionable insights
• Manage campaign budgets on a daily, weekly, monthly, and quarterly basis
• Build and maintain strong relationships with media partners and collaborate with partners on campaign performance and strategy
• Create and execute ongoing testing plans across ad formats, creative, landing pages, targeting strategies, and industry opportunities
• Mentor and coach junior programmatic team members
• Onboard new clients, including account setup, billing, pixel implementation, audience creation, and QA
• Stay current on emerging programmatic trends, DSP updates, advertising technology, and industry best practices

Qualifications

• 1.5+ years of client-facing experience in programmatic media
• Experience managing programmatic budgets of $1M+ per month
• Hands-on experience with DSPs, including campaign planning, trafficking, execution, optimization, and reporting
• Experience with ad server technology; Campaign Manager 360 experience preferred
• Demonstrated experience optimizing campaigns against KPIs such as ROAS, CPA, CPC, CTR, and related performance metrics
• Advanced proficiency in Microsoft Excel and PowerPoint, along with experience using data analytics and reporting tools
• Strong analytical and problem-solving skills
• Genuine interest in advertising technology and career growth within the AdTech space
• Excellent written and verbal communication skills with the ability to communicate effectively with clients, partners, and internal teams
• Self-starter with strong multitasking skills and exceptional attention to detail
• Strong understanding of creative and ad copy best practices and their impact on campaign performance
• Results-oriented with a strong focus on delivering measurable client outcomes
• Willingness to take ownership, go above and beyond, and operate effectively in a fast-paced environment
• Relevant industry certifications are a plus