Programmatic Trader

What You'll Do

• Campaign Execution & Performance
• Execute and optimize campaigns across platforms including Google Campaign Manager 360, DV360, The Trade Desk, and other demand-side platforms.
• Implement, validate, and troubleshoot tracking to ensure accurate measurement and reporting.
• Monitor pacing, delivery, and campaign health while proactively identifying opportunities and resolving issues before they impact performance.
• Build clear, actionable reporting that translates campaign data into meaningful business insights.
• Partner with Planning, Analytics, Ad Operations, and platform teams to ensure campaign setup aligns with strategic objectives and measurement frameworks.
• Optimization & Activation
• Develop audience targeting, bidding, and optimization strategies aligned with client business goals and audience insights.
• Manage campaign budgets, pacing, forecasting, bid adjustments, and ongoing optimizations to maximize efficiency and performance.
• Execute thoughtful testing strategies across audiences, creative, inventory, and bidding approaches to continuously improve results.
• Maintain rigorous quality assurance standards throughout campaign setup, launch, and optimization.
• Allocate investment strategically across tactics to maximize client outcomes.
• Analytics & Continuous Improvement
• Analyze campaign data to identify trends, opportunities, and optimization recommendations.
• Evaluate performance using Excel, Tableau, SQL, Python, or similar analytical tools.
• Translate campaign results into recommendations that help internal teams and clients understand what happened, why it happened, and what should happen next.
• Share learnings that strengthen future planning, activation strategies, and agency best practices.

Who You Are

• Experience & Technical Expertise
• 1 to 2 years of experience managing campaigns within platforms such as The Trade Desk, DV360, MediaMath, or comparable DSPs.
• Strong understanding of programmatic buying, audience targeting, bidding strategies, pacing, forecasting, optimization techniques, and campaign measurement.
• Experience working across display, video, mobile, CTV, OTT, audio, and emerging programmatic channels.
• Proficiency in Excel and experience with Tableau, SQL, Python, Google Data Studio, or similar analytical tools.
• Experience implementing campaign tracking, troubleshooting delivery issues, and validating campaign measurement.
• Working knowledge of Google Campaign Manager 360 and digital ad serving best practices.
• Capabilities
• Strong analytical thinking and problem-solving skills with the ability to uncover insights from complex datasets.
• Excellent attention to detail and organizational skills while managing multiple campaigns and priorities.
• Clear written and verbal communication skills with the ability to simplify technical concepts for different audiences.
• Curiosity and a desire to continuously learn new platforms, technologies, and optimization approaches.
• Collaborative mindset with the ability to build strong relationships across planning, analytics, operations, and client teams.