Programmatic Trader

Key Responsibilities

• Own end-to-end setup, trafficking, and execution of programmatic campaigns across DSPs including Amazon DSP, Basis, and/or comparable platforms
• Configure and manage campaign parameters: bidding strategy, pacing, frequency caps, geo-targeting, audience segments, supply lists, and brand safety settings
• Curate and evaluate private marketplace (PMP) deals and preferred deal inventory; negotiate directly with SSPs and publishers to access premium supply
• Build and manage first- and third-party audience segments, lookalike models, and retargeting pools within DSP platforms
• Execute media buys across CTV/OTT, programmatic display, online video, digital audio, and DOOH channels
• Implement and QA campaign tracking tags, pixels, and click trackers across DSP and ad server environments to ensure accurate measurement from launch
• Work within Google Tag Manager to deploy and troubleshoot audience pixels, conversion tags, and platform-native tracking in support of campaign measurement goals
• Coordinate with the Marketing Technology team on pixel strategy and tracking architecture for new campaigns or site updates
• Conduct tag audits and flag discrepancies between platform-reported and analytics-reported data; troubleshoot using GTM Preview mode and browser developer tools
• Support implementation of DSP-native measurement solutions including platform pixels and conversion tracking configuration
• Monitor campaign performance daily and apply tactical optimizations to hit client KPIs
• Analyze delivery and performance data to identify trends, anomalies, and opportunity areas across campaigns
• Conduct A/B testing across audiences, creatives, and supply sources to surface learnings that improve performance over time
• Track and report against key metrics including ROAS, CPA, VCR, viewability, reach, frequency, and attribution-based outcomes
• Apply an understanding of digital attribution models to contextualize results and advise on measurement approach

Reporting & Insights

• Develop and maintain campaign dashboards and in-flight reports for platform-native reporting and media analytics dashboards
• Compile clear, insightful post-campaign reports that translate programmatic data into plain-language performance narratives for clients
• Collaborate with ad operations on pixel-based and platform-native measurement setup to ensure clean, reliable data feeding into campaign reporting

Client & Team Collaboration

• Partner with cross-functional teams to ensure programmatic activity is aligned with broader campaign objectives and audience strategy
• Participate in client meetings and presentations, confidently communicating programmatic strategy, performance results, and optimization rationale
• Maintain strong relationships with DSP account teams, SSP partners, and data providers to stay ahead of platform capabilities and inventory opportunities
• Stay current on programmatic industry trends, including signal loss and cookieless measurement strategies, CTV fragmentation, and emerging inventory types