Programmatic Trader

Job Description

The Programmatic Trader will join our in-House programmatic team, which is within the media team. We are seeking a results-driven and detail-oriented individual who has prior experience launching, managing and optimizing campaigns using demand-side platforms to deliver positive outcomes for our clients. This person enjoys working within various platforms day-to-day and the nitty gritty details that make up a programmatic campaign. The trader must be numbers-oriented, analytical, an excel-guru and a self-starter. This person will also work with other internal teams such as Media Planning and Analytics to analyze, understand and implement campaign requirements and optimizations.

Responsibilities

• Meet client objectives while implementing and managing programmatic campaigns within agency trading desk
• Monitor and analyze campaign expectations on performance, brand safety and viewability, to ensure the proper/agreed upon standards are met
• Manage campaign calendar, assets, screenshots, billing tracker, all pre/post launch processes
• Data analysis and optimization; keep optimization log and date of all optimizations made
• Provide performance snapshots and pacing on a weekly basis
• Contribute to analytics reporting with optimizations made, additional insights and the context of those insights
• Identify and diagnose issues quickly and then escalate those issues to the proper internal stakeholder before they become major problems
• Maintain strong vendor and cross-agency partner relationships
• Contribute to tactical media planning, including forecasting and estimation, in order to build programmatic media recommendations
• Provide guidance on insertion order and launch docs
• Able to identify new opportunities for media that don't already exist
• Able to stay abreast of new and emerging technologies, trends and practices/consistently meet with vendors
• Proactive with suggestions to improve the media/programmatic process
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias

Qualifications

• Bachelor's degree or equivalent education plus professional experience preferred
• At least 1 year of experience working in a DSP in a self-service manner mandatory, 2-3+ years of experience preferred
• Deep understanding of relationship between DSP and other platforms (including ad server)
• Able to properly set up all components of a campaign with DSP
• Budget management
• Campaign optimization
• Understand creative testing and implementation/rotation
• Data analysis
• Proficient in data platforms or working with data vendors
• Proficient in 3rd party verification tools (i.e. DoubleVerify, IAS)
• Proficient in Microsoft Office properties for day-to-day operational projects and client presentations
• Strong Excel skills (including pivot tables, formulas, etc.)

Additional Information

OUR CULTURAL BELIEFS: Patient Minded
I act with the patient’s best interest in mind.
Client Delight
I own every client experience and its impact on results.
Take Action
I am empowered and empower others to act now.
Grow Talent
I own my development and invest in the development of others.
Win Together
I passionately connect with anyone, anywhere, anytime to achieve results.
Communication Matters
I speak up to create transparent, thoughtful and timely dialogue.
Embrace Diversity
I create an environment of awareness and respect.

All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process.

If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at applicantsupport@eversana.com.