Associate Performance Media Planner - Paid Search + Paid Social
for each heading. Use - for lists. Use
for prose. Do not repeat job title as heading. Do not include Job ID etc. Remove boilerplate like EEO, etc. Also remove "About Collective Measures" maybe not needed? The posting includes a description about company; could be part of About the role? The instruction: "Prefer a few substantive sections over many thin ones." We have About the role (intro paragraph), Responsibilities, Requirements, Pay, Benefits. Could combine Pay and Benefits? But they said include Pay section only if posting actually states them. It does state pay range and bonuses. Benefits also stated. So separate sections.
We need to preserve all substantive information. So include the intro paragraph: "We are seeking an Associate Performance Media Planner to join our growing team. The Associate Performance Media Planner will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting, and analyzing media campaigns top-to-bottom across multiple websites and platforms. A background in metrics and results-driven optimization is vital."
Then Responsibilities list: need to extract bullet points from the responsibilities block. The block after _RESPONSIBILITIES: includes many lines, some repeated. Let's parse:
_Day-to-day oversight and execution of paid social campaigns and paid search campaign_
Lead day-to-day management and optimization of client Paid Social and paid search initiatives
Campaign planning, strategy and plan documentation
Campaign tactics and segmentation build-out and optimization
Bidding optimizations
Test planning, recommendations, and management
Custom analysis, reporting, and insights
Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
Conversion rate optimization, including identifying, recommending and implementing new landing pages for A/B testing
Summarize and communicate the status of all campaigns with appropriate internal and external contacts
Work with project managers and team leads to create and ensure timely delivery of project requirements
Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
Help elevate paid social practices for the agency by working in collaboration with performance media team leads
We need to deduplicate similar lines. The first line seems duplicated: "Day-to-day oversight and execution of paid social campaigns and paid search campaign" and "Lead day-to-day management and optimization of client Paid Social and paid search initiatives" are similar but not identical. Keep both? Might be considered duplicate? The instruction: remove duplicated lines. So we should keep unique items. Let's list unique responsibilities:
- Day-to-day oversight and execution of paid social campaigns and paid search campaigns
- Lead day-to-day management and optimization of client Paid Social and paid search initiatives
- Campaign planning, strategy and plan documentation
- Campaign tactics and segmentation build-out and optimization
- Bidding optimizations
- Test planning, recommendations, and management
- Custom analysis, reporting, and insights
- Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
- Conversion rate optimization, including identifying, recommending and implementing new landing pages for A/B testing
- Summarize and communicate the status of all campaigns with appropriate internal and external contacts
- Work with project managers and team leads to create and ensure timely delivery of project requirements
- Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
- Help elevate paid social practices for the agency by working in collaboration with performance media team leads
That seems fine.
Now Requirements block: after _REQUIREMENTS: list:
1+ years of paid social or paid search marketing experience
Working knowledge of Google Analytics
Understanding of paid search advertising (Google, Bing etc.)
Understanding of paid social advertising (Facebook, Instagram, X, LinkedIn, Snapchat, YouTube etc.)
Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM, etc
Excellent written and verbal communication skills
Ability to work independently as well as with a team
Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
Strong experience with Microsoft Excel
Preferred experience with Tableau or other data visualization platforms
Agency experience will be given preference
We need to keep as list items.
Pay section: "The details of our job offers are determined by relevant experience and knowledge related to the position. The starting base salary range for this position is $47,000 to $51,000, in addition to discretionary bonuses, and access to our excellent employee benefits, including:" Then list benefits.
We should separate Pay and Benefits sections. Pay section: maybe a paragraph about salary range and discretionary bonuses. Benefits section: list of benefits.
Benefits list:
- Participation in the Employee Stock Ownership Plan
- Comprehensive health insurance plan options, including 100% paid plan
- Employee dental, life and disability coverage, 100% paid
- Participation in 401(K) Plan with generous employer match
- Generous paid parental leave
- Generous PTO policy, including 11 paid holidays per year
- Employee wellness stipend + home office stipend
- Commuter stipend (for hybrid employees)
We should not include the boilerplate about Collective Measures description? It's after benefits. That is company description; could be considered part of About the role? But the instruction: "Prefer a few substantive sections over many thin ones." The company description is substantive but not about the role. Could we include it as an "About the company" section? Not listed as allowed headings. Allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should not add extra headings. The company description could be folded into About the role as prose? But it's not about the role. However we must preserve ALL substantive information. If we cannot add a heading, we could include it as a paragraph under About the role? Might be okay but could be considered not about role. The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." It doesn't forbid other headings beyond those listed? It says "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples but maybe we can use others? It says "Prefer a few substantive sections over many thin ones." It might be okay to add an "About the company" section but not in the list. Safer to stick to allowed headings. We could incorporate the company description into About the role as a paragraph, but that might be mixing. However the instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we need to include that description somewhere. If we cannot add a heading, we can put it as a
after the About the role heading but before Responsibilities? That would be part of About the role section. It's not about the role but it's okay as extra info. The instruction didn't forbid adding extra paragraphs within a section. So we can include it there.
Thus About the role section will have two paragraphs: first the role description, second the company description.
Now we need to output HTML fragment only, no /, no markdown fences.
Structure:
About the role
We are seeking an Associate Performance Media Planner to join our growing team. The Associate Performance Media Planner will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting, and analyzing media campaigns top-to-bottom across multiple websites and platforms. A background in metrics and results-driven optimization is vital.
Collective Measures is the agency brands call when they’re ready to move past the noise. We don’t wait for certainty; we create it. Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable, and built to scale. Our work fuses the logic of data with the momentum of conviction, shaping systems that turn constant change into measurable progress. We’re not theorists or tacticians; we’re builders. Every plan we design connects insight to execution, vision to proof. The result is marketing that doesn’t just perform, it propels. As an employee-owned agency, we think like stakeholders because we are. Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors. Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.
But note: the EEO statement is boilerplate; we should remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. The company description includes an EEO statement. That is boilerplate; we should remove it. The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So we need to strip the EEO paragraph. The company description includes that paragraph. We should remove that part. Keep the rest of the company description before that. Let's extract:
"Collective Measures is the agency brands call when they’re ready to move past the noise. We don’t wait for certainty; we create it. Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable, and built to scale. Our work fuses the logic of data with the momentum of conviction, shaping systems that turn constant change into measurable progress. We’re not theorists or tacticians; we’re builders. Every plan we design connects insight to execution, vision to proof. The result is marketing that doesn’t just perform, it propels. As an employee-owned agency, we think like stakeholders because we are."
Then after that, the EEO statement starts: "Collective Measures does not discriminate in employment..." So we cut off before that. Also the later sentences about studies and encouragement to apply might be considered not boilerplate? They are more like encouragement; could be kept. But they follow the EEO statement. The instruction says remove EEO/equal-opportunity boilerplate. The sentences after that are not EEO but could be considered part of the same paragraph. Safer to remove the EEO sentence and keep the rest? The rest: "Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed." This is not EEO boilerplate; it's encouraging applications. Might be okay to keep. However it's after the EEO statement; but we can keep it as it's not boilerplate. We'll just remove the EEO sentence.
Thus company description paragraph:
"Collective Measures is the agency brands call when they’re ready to move past the noise. We don’t wait for certainty; we create it. Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable
for prose. Do not repeat job title as heading. Do not include Job ID etc. Remove boilerplate like EEO, etc. Also remove "About Collective Measures" maybe not needed? The posting includes a description about company; could be part of About the role? The instruction: "Prefer a few substantive sections over many thin ones." We have About the role (intro paragraph), Responsibilities, Requirements, Pay, Benefits. Could combine Pay and Benefits? But they said include Pay section only if posting actually states them. It does state pay range and bonuses. Benefits also stated. So separate sections. We need to preserve all substantive information. So include the intro paragraph: "We are seeking an Associate Performance Media Planner to join our growing team. The Associate Performance Media Planner will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting, and analyzing media campaigns top-to-bottom across multiple websites and platforms. A background in metrics and results-driven optimization is vital." Then Responsibilities list: need to extract bullet points from the responsibilities block. The block after _RESPONSIBILITIES: includes many lines, some repeated. Let's parse: _Day-to-day oversight and execution of paid social campaigns and paid search campaign_ Lead day-to-day management and optimization of client Paid Social and paid search initiatives Campaign planning, strategy and plan documentation Campaign tactics and segmentation build-out and optimization Bidding optimizations Test planning, recommendations, and management Custom analysis, reporting, and insights Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics Conversion rate optimization, including identifying, recommending and implementing new landing pages for A/B testing Summarize and communicate the status of all campaigns with appropriate internal and external contacts Work with project managers and team leads to create and ensure timely delivery of project requirements Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents Help elevate paid social practices for the agency by working in collaboration with performance media team leads We need to deduplicate similar lines. The first line seems duplicated: "Day-to-day oversight and execution of paid social campaigns and paid search campaign" and "Lead day-to-day management and optimization of client Paid Social and paid search initiatives" are similar but not identical. Keep both? Might be considered duplicate? The instruction: remove duplicated lines. So we should keep unique items. Let's list unique responsibilities: - Day-to-day oversight and execution of paid social campaigns and paid search campaigns - Lead day-to-day management and optimization of client Paid Social and paid search initiatives - Campaign planning, strategy and plan documentation - Campaign tactics and segmentation build-out and optimization - Bidding optimizations - Test planning, recommendations, and management - Custom analysis, reporting, and insights - Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics - Conversion rate optimization, including identifying, recommending and implementing new landing pages for A/B testing - Summarize and communicate the status of all campaigns with appropriate internal and external contacts - Work with project managers and team leads to create and ensure timely delivery of project requirements - Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents - Help elevate paid social practices for the agency by working in collaboration with performance media team leads That seems fine. Now Requirements block: after _REQUIREMENTS: list: 1+ years of paid social or paid search marketing experience Working knowledge of Google Analytics Understanding of paid search advertising (Google, Bing etc.) Understanding of paid social advertising (Facebook, Instagram, X, LinkedIn, Snapchat, YouTube etc.) Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM, etc Excellent written and verbal communication skills Ability to work independently as well as with a team Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility Strong experience with Microsoft Excel Preferred experience with Tableau or other data visualization platforms Agency experience will be given preference We need to keep as list items. Pay section: "The details of our job offers are determined by relevant experience and knowledge related to the position. The starting base salary range for this position is $47,000 to $51,000, in addition to discretionary bonuses, and access to our excellent employee benefits, including:" Then list benefits. We should separate Pay and Benefits sections. Pay section: maybe a paragraph about salary range and discretionary bonuses. Benefits section: list of benefits. Benefits list: - Participation in the Employee Stock Ownership Plan - Comprehensive health insurance plan options, including 100% paid plan - Employee dental, life and disability coverage, 100% paid - Participation in 401(K) Plan with generous employer match - Generous paid parental leave - Generous PTO policy, including 11 paid holidays per year - Employee wellness stipend + home office stipend - Commuter stipend (for hybrid employees) We should not include the boilerplate about Collective Measures description? It's after benefits. That is company description; could be considered part of About the role? But the instruction: "Prefer a few substantive sections over many thin ones." The company description is substantive but not about the role. Could we include it as an "About the company" section? Not listed as allowed headings. Allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should not add extra headings. The company description could be folded into About the role as prose? But it's not about the role. However we must preserve ALL substantive information. If we cannot add a heading, we could include it as a paragraph under About the role? Might be okay but could be considered not about role. The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." It doesn't forbid other headings beyond those listed? It says "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples but maybe we can use others? It says "Prefer a few substantive sections over many thin ones." It might be okay to add an "About the company" section but not in the list. Safer to stick to allowed headings. We could incorporate the company description into About the role as a paragraph, but that might be mixing. However the instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we need to include that description somewhere. If we cannot add a heading, we can put it as a
after the About the role heading but before Responsibilities? That would be part of About the role section. It's not about the role but it's okay as extra info. The instruction didn't forbid adding extra paragraphs within a section. So we can include it there. Thus About the role section will have two paragraphs: first the role description, second the company description. Now we need to output HTML fragment only, no /, no markdown fences. Structure:
About the role
We are seeking an Associate Performance Media Planner to join our growing team. The Associate Performance Media Planner will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting, and analyzing media campaigns top-to-bottom across multiple websites and platforms. A background in metrics and results-driven optimization is vital.
Collective Measures is the agency brands call when they’re ready to move past the noise. We don’t wait for certainty; we create it. Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable, and built to scale. Our work fuses the logic of data with the momentum of conviction, shaping systems that turn constant change into measurable progress. We’re not theorists or tacticians; we’re builders. Every plan we design connects insight to execution, vision to proof. The result is marketing that doesn’t just perform, it propels. As an employee-owned agency, we think like stakeholders because we are. Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors. Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.
But note: the EEO statement is boilerplate; we should remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. The company description includes an EEO statement. That is boilerplate; we should remove it. The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So we need to strip the EEO paragraph. The company description includes that paragraph. We should remove that part. Keep the rest of the company description before that. Let's extract: "Collective Measures is the agency brands call when they’re ready to move past the noise. We don’t wait for certainty; we create it. Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable, and built to scale. Our work fuses the logic of data with the momentum of conviction, shaping systems that turn constant change into measurable progress. We’re not theorists or tacticians; we’re builders. Every plan we design connects insight to execution, vision to proof. The result is marketing that doesn’t just perform, it propels. As an employee-owned agency, we think like stakeholders because we are." Then after that, the EEO statement starts: "Collective Measures does not discriminate in employment..." So we cut off before that. Also the later sentences about studies and encouragement to apply might be considered not boilerplate? They are more like encouragement; could be kept. But they follow the EEO statement. The instruction says remove EEO/equal-opportunity boilerplate. The sentences after that are not EEO but could be considered part of the same paragraph. Safer to remove the EEO sentence and keep the rest? The rest: "Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed." This is not EEO boilerplate; it's encouraging applications. Might be okay to keep. However it's after the EEO statement; but we can keep it as it's not boilerplate. We'll just remove the EEO sentence. Thus company description paragraph: "Collective Measures is the agency brands call when they’re ready to move past the noise. We don’t wait for certainty; we create it. Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable