Performance Media Associate (Paid Social)

About the role

The Performance Media Associate (Paid Social) supports Planners and PPC specialists in the day-to-day operations. Reporting to the Associate Director, Paid Search & Social.

Responsibilities

• Coordinate/execute and manage media plans and schedules, working closely with Planners to ensure proactive campaign management.
• Fluency in ad-planning tool, ad-server, and reporting systems once trained.
• Ensure Planners receive requested information from partners in a timely manner and follow up when necessary.
• Create spec docs and UTMs for Planner review/approval and trafficking to Producers.
• Spearhead creative review, campaign set-up, and trafficking along with partner QA and ad-ops access/reporting set-up.
• Verify appropriate data filters through and/or reporting set-up across all partners/channels and develop a client-friendly screenshot/proof-of-purchase (POP) deck with campaign ads.
• Utilize multiple analytics sources for analysis and optimization, research media and PPC trends for strategic planning and presentations, and gather data for specialists.
• Maintain proficiency in PPC platforms and media technology stack, understand and manage tools including Campaign Manager, Meta Ads Manager, Google Ads, etc.
• Monitor expenses on paid social platforms for accurate billing and proactively manage tasks to keep projects on track.
• Communicate and collaborate with PPC Specialists for information exchange and optimization recommendations, make budget adjustment recommendations based on campaign performance insights.

Qualifications

• Excellent organizational skills, multi-tasking capabilities, and attention to detail.
• Results-driven and passionate about success.
• Fundamental knowledge of media planning and buying (cross-channel).
• Strong project management skills.
• Exceptional communication, writing, and interpersonal skills.
• Strong quantitative and analytical skills.
• Comfortable working with budgets and numbers.
• Self-motivated with proven ability to work under pressure and complete tasks in a timely manner.
• Able to positively reinforce Planners in building and nurturing partner relationships.
• High level of proficiency in MS Excel, Word, and PowerPoint & the Google equivalents (Sheets, Docs, Slides).
• Experience with Meta and Google products in general; Meta Ads Manager, Campaign Manager, Google Tag Manager (GTM), Google Analytics (GA), Google Ads is a plus.