Associate Media Director (Paid Social)

About the role

VML is seeking an Associate Media Director to oversee and deliver Paid Social media campaigns for a large client. This role works alongside a team of performance media experts to ensure client goals are met by creating and overseeing campaigns across Paid Social channels (Meta, LinkedIn, Pinterest, TikTok etc).

Responsibilities

• Plan | Understand client goals and business objectives to translate into achievable Media KPIs.
• Match a client’s business objective with targetable and relevant audiences and advise what media channels will be most effective to reach these Audiences.
• Activation | Deep understanding of how to activate in specific media channel(s); define channel segmentation within platforms in order to achieve the objectives that are set out by the media plan; identify, understand and define scalability to ensure spend can increase effectively within a channel(s).
• Operations | Identify cross channel and in-platform optimization needs and implement changes to level set performance; identify efficiencies within client channels to be more effective with media operations; approve media invoices against media platform spends; monitor and manage digital platform spend and performance pacing; work closely with other Media Managers and perform campaign check ins and ensure that all required campaigns are live/paused/ended; follow required operations department processes.
• Performance | Work with wider media team and team to define KPIs and objectives for each brand, product, and service; work with analytics to ensure tagging is in place to track identified objectives, KPIs, and goals; lead Media Optimization meetings.
• Communicate | Clearly articulate what success would look like for the team and continuously assure that the work is inline with a client’s needs.
• Collaborate | Work closely with the Paid Media Strategists and Campaign Managers to deliver on client goals and objectives. Integrate with other service line within the agency (Analytics, Account Management, and Project Management).

Requirements

• A strong communicator, able to articulate complex ideas clearly and concisely.
• A relationship builder, adept at fostering positive connections with outside vendors, clients, and internal teams.
• A detail-oriented individual who can work effectively under pressure.
• Passionate about digital and emerging media, with a keen interest in staying ahead of industry trends.
• A quick learner, eager to acquire new skills and tools.
• Proactive and resourceful, always looking for ways to improve processes and outcomes.

What You’ll Need

• 6+ years of paid social media experience, agency experience required.
• Expert experience in leading paid social media activation across, Meta, LinkedIn, Pinterest, TikTok.
• Ability to utilize data to inform audience segmentation.
• Understanding of paid media measurement and optimization.
• Experience managing/mentoring direct reports.

Pay

The base salary range for this position at the time of this posting is $75,000—$180,000 USD.

Schedule

We adopt a hybrid approach, with teams in the office an average of four days a week.