Associate Media Director, Commerce (Embedded Client Role)

About the role

This role involves planning, execution, and optimization of retail media investments for iconic brands within the Beauty & Wellbeing sector for a large CPG client. It primarily supports the Grocery, Drug, and Value channels.

Responsibilities

• Serve as a trusted advisor and key point of contact across agency teams, including investment, search, social, programmatic, data, and analytics, to develop integrated media solutions aligned to client business goals.
• Drive integration between commerce and brand media to create holistic plans that maximize impact across the customer journey.
• Build strong relationships with internal and external stakeholders, including media partners and platforms, to identify and deliver innovative media solutions.
• Stay current on retail media trends, platforms, and best practices, and develop POV's that inform internal teams and clients.
• Help shape the commerce media vision by identifying opportunities for growth, optimization, and stronger performance across retail platforms.

Requirements

• 5-7 years of experience in commerce, including paid media, trade strategy, retail operations, consulting, and/or analytics.
• Deep knowledge of retail media networks and how they fit within the broader media ecosystem to drive cohesive customer experiences.
• Proven ability to develop and execute effective media plans that deliver against business objectives.
• Strong understanding of retail commercial fundamentals such as margin, inventory, forecasting, and demand planning, and how they inform media strategy.
• Hands-on experience with leading retail bid management platforms such as Pacvue or Skai.
• Experience planning, optimizing, and reporting on campaigns across retail platforms such as Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google Shopping, and Meta Commerce.
• Experience in client-facing roles, providing strategic guidance and presenting solutions to complex business challenges.
• Track record of identifying growth opportunities and contributing to new business or client expansion in commerce media.
• Strong analytical mindset with the ability to turn data into actionable insights and strategic recommendations.

Qualifications

• Master's degree in Business Administration, Marketing, Communications, or related field.
• Proven track record of success in similar roles.
• Experience in a fast-paced, dynamic environment.
• Excellent communication and presentation skills.

Skills

• Strategic thinking and problem-solving skills.
• Ability to manage multiple projects simultaneously.
• Knowledge of digital marketing tools and platforms.
• Strong negotiation and relationship-building skills.
• Ability to work independently and as part of a team.

Benefits

Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, including:

• Health insurance
• Retirement savings plan
• Flexible work schedule
• Professional development opportunities

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.