Associate Media Director

About the role

Company Description About Team One: Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture. We’re a team of 400+ creators, doers, and difference-makers across six North American offices—Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we’re proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moët Hennessy, Citi., and Cathay Pacific Airlines. We take pride in our industry-shaping creativity, connection, and exceptional culture that have been recognized with honors like Fast Company’s Best Workplaces for Innovators and Ad Age’s Best Places to Work. Overview The Associate Media Director - Digital acts as a senior strategic leader and digital champion for the Lexus Dealer Association (LDA). In this role, you will bridge the gap between high-level strategy and tactical execution, translating client objectives into innovative, data-driven digital media plans. You will partner closely with Integrated AMDs and senior account leadership to ensure digital is seamlessly woven into holistic market campaigns. As a team leader, you will mentor Supervisors and Planners, oversee the financial health of your assigned markets, and drive operational excellence. You will also lead high-level client presentations, develop POVs on emerging ad-tech, and cultivate senior-level relationships with key media partners.

Responsibilities

• Lead the strategic development, execution, and quality control of digital media plans across multiple LDA markets, ensuring alignment with overall business goals.
• Supervise, mentor, and develop a team of digital supervisors and planners, fostering a culture of growth, accountability, and innovation.
• Act as a senior digital point of escalation for internal teams (Account, Creative, Analytics, Production) and external media partners.
• Oversee the financial health of digital accounts, ensuring accurate budget forecasting, pacing, and reconciliation across your team's assigned markets.
• Champion digital innovation by evaluating emerging media, ad-tech, and data partners, and developing actionable POVs for internal teams and clients.
• Partner closely with Integrated AMDs to ensure digital strategies are seamlessly woven into holistic, cross-channel media plans.
• Lead high-level presentations to clients and internal stakeholders, translating complex digital performance data into clear, strategic narratives.
• Drive operational excellence by identifying and implementing process improvements for digital campaign execution, ad-ops, and reporting.
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• Collaborate with the Media Director to manage digital vendor relationships, participating in higher-level negotiations and partnership development.
• Ensure accurate financial accountability and ongoing maintenance of all digital media plans within your purview.
• Inspire and encourage CORE behavior across the digital team, setting the standard for quality and collaboration.
• Travel as needed to support client meetings, agency initiatives, and regional presentations.

Qualifications

• A Bachelor’s degree
• 6.5+ years of agency or other media related experience and 1.5 - 2 years working as a Supervisor with cross discipline experience (broadcast, digital, print, OOH)
• Expertise with Microsoft Excel, Word, PowerPoint, MediaOcean (OX), Mediatools/Guideline, Prisma, CMR, IMS and MRI/Simmons
• Experience presenting in person to clients and internal stakeholders
• Confidence in media knowledge
• Clear communication skills (both written and verbal) and ability to confidently interact with field staff and clients