Associate Media Director

Overview

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Associate Media Director, helping us to deliver game-changing campaigns for consumers & HCPs.

Responsibilities

• Lead accounts across integrated media strategy, planning and buying
• Work alongside internal teams (Client Services, Production, Creative, Strategy) to develop well rounded plans and strategy that align with the client’s marketing direction and brand goals
• Direct the core planning team to help fuel their learning and advancement
• Maintain thorough, up-to-date client relationships, including knowledge of client’s business (market share, business priorities, key competitor strategies, etc.)
• Establish and grow client relationships by demonstrating an understanding of industry and client business issues
• Report into a Media Director or Group Director, keeping them abreast of day-to-day status and flagging and elevating any concerns
• Manage team of supervisors / planners / assistant planners across multiple accounts
• Drive innovative, forward thinking solutions to client business problems
• Campaign Execution & Maintenance
• Maintain the workload of the team across brands, delegating tasks and monitoring individual responsibilities to ensure the most effective use of individual and team skills
• Mentor and delegate to Supervisor and Media Planners to grow their knowledge base and expand individual management skills
• Active in research for competitive presentations and audience analysis for plan building

Qualifications

• Extensive understanding of marketing concepts, specifically in the pharmaceutical and patient markets
• Experience in Pharma media planning across all media channels, online/offline, traditional and emerging channels
• A demonstrated ability to work cross-functionally, manage teams, and supervise professionals
• At least 5-6 years experience at a media agency, with integrated hands-on planning experience (including buying, implementation, analytics, and optimization)
• Experience managing a Media Supervisor and/or Media Planner
• Working knowledge of ad servers, MRI, Kantar Stradegy, Google Analytics required
• Ability to multi-task, prioritize with multiple projects and clients with different timelines and deliverables
• Prominent track record of gaining trust and respect by consistently demonstrating sound creative, strategic, and analytical thinking skills
• Demonstrated command of Media Research resources, capabilities and limitations
• Strong math and analytical skills
• Demonstrated understanding of consumer insights and how to put insights into action
• Strong attention to detail